How popular isDigitalOcean in search?
In August 2026, there were an estimated 1.3K branded searches for DigitalOcean in New Zealand which held steady over the last 11 months. DigitalOcean holds 4.7% estimated Share of Search among New Zealand cloud computing platforms and is ranked 4th of 6 competitors for search popularity.
Microsoft Azure38.6%
Amazon Web Services27.9%
Google Cloud25.4%
DigitalOcean4.7%
Oracle Cloud2.5%
Catalyst Cloud0.85%
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Which cloud computing platforms compete with DigitalOcean?
Share of Search by month for Microsoft Azure, Amazon Web Services, Google Cloud, DigitalOcean, Oracle Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Azure | Amazon Web Services | Google Cloud | DigitalOcean | Oracle Cloud | Catalyst Cloud |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 54.1% | 12.7% | 3.3% | 1.4% | 0.74% |
| Nov 2025 | 39.4% | 33.3% | 20.2% | 4.1% | 1.8% | 1.1% |
| Dec 2025 | 35.7% | 32% | 24.1% | 5.5% | 1.9% | 0.69% |
| Jan 2026 | 39.2% | 29.1% | 23% | 5.7% | 2.4% | 0.64% |
| Feb 2026 | 36.2% | 28.5% | 26.8% | 5.4% | 2.2% | 0.81% |
| Mar 2026 | 35.9% | 28.8% | 26.2% | 5.5% | 2.8% | 0.81% |
| Apr 2026 | 38.4% | 26.3% | 26.2% | 5.1% | 3.2% | 0.76% |
| May 2026 | 38.4% | 25.2% | 26.7% | 5.8% | 2.9% | 1% |
| Jun 2026 | 42.3% | 23.9% | 25.1% | 4.8% | 3.1% | 0.85% |
| Jul 2026 | 39.2% | 24.9% | 27.3% | 4.9% | 2.8% | 0.87% |
| Aug 2026 | 38.6% | 27.9% | 25.4% | 4.7% | 2.5% | 0.85% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.6% | 11K | +1.8% | -0.6 points | |
| 2, moved from 3rd to 2nd | 27.9% | 7.9K | +16.1% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.4% | 7.2K | -3.6% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.7% | 1.3K | -0.74% | -0.2 points | |
| 5, held 5th | 2.5% | 710 | -7.8% | -0.3 points | |
| 6, held 6th | 0.85% | 240 | 0% | 0 points |
38.6%
held 1st · 11K estimated branded searches · +1.8% vs prior month · -0.6 points
27.9%
moved from 3rd to 2nd · 7.9K estimated branded searches · +16.1% vs prior month · +3 points
25.4%
moved from 2nd to 3rd · 7.2K estimated branded searches · -3.6% vs prior month · -1.9 points
4.7%
held 4th · 1.3K estimated branded searches · -0.74% vs prior month · -0.2 points
2.5%
held 5th · 710 estimated branded searches · -7.8% vs prior month · -0.3 points
0.85%
held 6th · 240 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between DigitalOcean and its closest rivals
- DigitalOcean vs Amazon Web Services: compare search popularity
- DigitalOcean vs Google Cloud: compare search popularity
- DigitalOcean vs Oracle Cloud: compare search popularity
- DigitalOcean vs Catalyst Cloud: compare search popularity
- Compare DigitalOcean with any brand
How has branded search demand for DigitalOcean changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DigitalOcean in New Zealand held steady at 1.3K.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms in New Zealand increased from 3.3% to 4.7%.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms in New Zealand peaked at 5.8% in May 2026 and was lowest at 3.3% in October 2025.
How did search popularity change for New Zealand cloud computing platforms in August 2026?
5 changes
In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%.
In August 2026, Google Cloud lost estimated Share of Search among cloud computing platforms in New Zealand, from 27.3% to 25.4%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%.
Estimated monthly branded searches for Oracle Cloud in New Zealand rose 26.8% over 11 measured months, from 560 to 710 in August 2026.
Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 20% over 11 measured months, from 300 to 240 in August 2026.
How is DigitalOcean measured?
Brandwave collects information about searches that people make online using DigitalOcean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- digitalocean
- digitalocean cloud
- digitalocean com
- digitalocean console
- digitalocean hosting
- digitalocean nz
Do you work for DigitalOcean? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is DigitalOcean your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.