Brandwave

How popular isAzure Test Plans?

In September 2026, people searched for Azure Test Plans by name about 10 times in New Zealand, about the same as the previous year. These searches made up 3.4% of all New Zealand test management tool searches, placing Azure Test Plans sixth out of six tools. When we asked both ChatGPT and Google AI Overviews about test management tools, Azure Test Plans appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Azure Test Plans is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. TestRailShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZephyrShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. QaseShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. XrayShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Azure Test PlansShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+1 more

Follow Azure Test Plans and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top test management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Test Plans was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Test Plans is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TestRail1st
  2. Xray2nd
  3. Zephyr3rd
  4. Qase4th
  5. Azure Test Plans5th
  6. Testmo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TestRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zephyr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Test Plans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Testmo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about test management tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which test management tools compete with Azure Test Plans?

Azure Test Plans against test management tools in New Zealand, by month

Share of searches by month for TestRail, Zephyr, Qase, Xray, Testmo, Azure Test Plans. The figures are in the table below the chart.

View monthly share of searches table
MonthTestRailZephyrQaseXrayTestmoAzure Test Plans
Oct 202535.7%25%17.9%10.7%7.1%3.6%
Nov 202544.1%17.6%17.6%14.7%2.9%2.9%
Dec 202529.4%23.5%11.8%23.5%5.9%5.9%
Jan 202638.5%23.1%15.4%11.5%7.7%3.8%
Feb 202634.5%20.7%24.1%13.8%3.4%3.4%
Mar 202640.5%21.6%13.5%16.2%5.4%2.7%
Apr 202637.5%25%12.5%15.6%6.3%3.1%
May 202632.1%25%14.3%21.4%3.6%3.6%
Jun 202629%22.6%12.9%19.4%12.9%3.2%
Jul 202626.9%30.8%19.2%15.4%3.8%3.8%
Aug 202625%29.2%16.7%20.8%4.2%4.2%
Sep 202634.5%24.1%17.2%13.8%6.9%3.4%

  1. 1.TestRail

    34.5%

    Moved from 2nd to 1st. 100 estimated branded searches, +66.7% vs prior month. Share +9.5 points.

  2. 2.Zephyr

    24.1%

    Moved from 1st to 2nd. 70 estimated branded searches, 0% vs prior month. Share -5 points.

  3. 3.Qase

    17.2%

    Moved from 4th to 3rd. 50 estimated branded searches, +25% vs prior month. Share +0.6 points.

  4. 4.Xray

    13.8%

    Moved from 3rd to 4th. 40 estimated branded searches, -20% vs prior month. Share -7 points.

  5. 5.Testmo

    6.9%

    Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +2.7 points.

  6. 6.Azure Test Plans

    3.4%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare popularity between Azure Test Plans and its closest rivals

How has branded search demand for Azure Test Plans changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Azure Test Plans in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Azure Test Plans’ share of searches among test management tools in New Zealand peaked at 5.9% in December 2025 and was lowest at 2.7% in March 2026.

How did search popularity change for New Zealand test management tools in September 2026?

6 changes

  1. In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches.

  2. In September 2026, Qase overtook Xray to rank 3rd among test management tools in New Zealand, with 17.2% of the searches.

  3. In September 2026, Testmo overtook Azure Test Plans to rank 5th among test management tools in New Zealand, with 6.9% of the searches.

  4. In September 2026, Xray lost share of searches among test management tools in New Zealand, from 20.8% to 13.8%.

  5. In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%.

  6. In September 2026, Azure Test Plans lost share of searches among test management tools in New Zealand, from 4.2% to 3.4%.

How are Azure Test Plans’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Azure Test Plans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure test plans

How the Brand Demand Index is measured

Who owns Azure Test Plans?

Azure Test Plans is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Azure Test Plans? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Azure Test Plans your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free