Brandwave

How popular isZephyr?

In September 2026, people searched for Zephyr by name about 70 times in New Zealand, about the same as the previous year. These searches made up 24.1% of all New Zealand test management tool searches, placing Zephyr second out of six tools. When we asked both ChatGPT and Google AI Overviews about test management tools, Zephyr appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Zephyr is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. TestRailShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZephyrShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. QaseShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. XrayShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. TestmoShare of searches 6.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top test management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zephyr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zephyr is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TestRail1st
  2. Xray2nd
  3. Zephyr3rd
  4. Qase4th
  5. Azure Test Plans5th
  6. Testmo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TestRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zephyr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Test Plans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Testmo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about test management tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which test management tools compete with Zephyr?

Zephyr against test management tools in New Zealand, by month

Share of searches by month for TestRail, Zephyr, Qase, Xray, Testmo, Azure Test Plans. The figures are in the table below the chart.

View monthly share of searches table
MonthTestRailZephyrQaseXrayTestmoAzure Test Plans
Oct 202535.7%25%17.9%10.7%7.1%3.6%
Nov 202544.1%17.6%17.6%14.7%2.9%2.9%
Dec 202529.4%23.5%11.8%23.5%5.9%5.9%
Jan 202638.5%23.1%15.4%11.5%7.7%3.8%
Feb 202634.5%20.7%24.1%13.8%3.4%3.4%
Mar 202640.5%21.6%13.5%16.2%5.4%2.7%
Apr 202637.5%25%12.5%15.6%6.3%3.1%
May 202632.1%25%14.3%21.4%3.6%3.6%
Jun 202629%22.6%12.9%19.4%12.9%3.2%
Jul 202626.9%30.8%19.2%15.4%3.8%3.8%
Aug 202625%29.2%16.7%20.8%4.2%4.2%
Sep 202634.5%24.1%17.2%13.8%6.9%3.4%

  1. 1.TestRail

    34.5%

    Moved from 2nd to 1st. 100 estimated branded searches, +66.7% vs prior month. Share +9.5 points.

  2. 2.Zephyr

    24.1%

    Moved from 1st to 2nd. 70 estimated branded searches, 0% vs prior month. Share -5 points.

  3. 3.Qase

    17.2%

    Moved from 4th to 3rd. 50 estimated branded searches, +25% vs prior month. Share +0.6 points.

  4. 4.Xray

    13.8%

    Moved from 3rd to 4th. 40 estimated branded searches, -20% vs prior month. Share -7 points.

  5. 5.Testmo

    6.9%

    Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +2.7 points.

  6. 6.Azure Test Plans

    3.4%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare popularity between Zephyr and its closest rivals

Every comparison with Zephyr

1 comparison

How has branded search demand for Zephyr changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zephyr in New Zealand held steady at 70.
  • Across the 12 months ending September 2026, Zephyr’s share of searches among test management tools in New Zealand decreased from 25% to 24.1%.
  • Across the 12 months ending September 2026, Zephyr’s share of searches among test management tools in New Zealand peaked at 30.8% in July 2026 and was lowest at 17.6% in November 2025.

How did search popularity change for New Zealand test management tools in September 2026?

6 changes

  1. In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches.

  2. In September 2026, Qase overtook Xray to rank 3rd among test management tools in New Zealand, with 17.2% of the searches.

  3. In September 2026, Testmo overtook Azure Test Plans to rank 5th among test management tools in New Zealand, with 6.9% of the searches.

  4. In September 2026, Xray lost share of searches among test management tools in New Zealand, from 20.8% to 13.8%.

  5. In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%.

  6. In September 2026, Azure Test Plans lost share of searches among test management tools in New Zealand, from 4.2% to 3.4%.

How are Zephyr’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Zephyr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jira zephyr scale
  • jira zephyr squad
  • zephyr advanced
  • zephyr enterprise
  • zephyr essential
  • zephyr scale
  • zephyr scale cloud
  • zephyr scale jira
  • zephyr squad
  • zephyr testing
  • zephyr testing tool

How the Brand Demand Index is measured

Who owns Zephyr?

Zephyr is owned by SmartBear. Brandwave also tracks Bugsnag and SoapUI, owned by the same company, in New Zealand.

Do you work for Zephyr? To request corrections or removal please contact us via our support page and we will be happy to assist.

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