Azure Test Plans vs Zephyr:Which is more popular?
In September 2026, Zephyr had more branded searches than Azure Test Plans among test management tools in New Zealand. Zephyr had about 70 branded searches, while Azure Test Plans had 10. Zephyr made up 24.1% of all test management tool searches we track, and Azure Test Plans accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about test management tools, Zephyr appeared in four of the five answers and Azure Test Plans in three. Zephyr was mentioned before Azure Test Plans in four out of five answers.
Who do people search for more?
Zephyr, about 7 searches for every 1 for Azure Test Plans
Who does AI mention more?
Zephyr, mentioned in 4 of 5 answers, Azure Test Plans in 3
Who does AI recommend more?
Zephyr, named ahead of Azure Test Plans in 4 of 5 answers
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Top test management tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zephyr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Azure Test Plans was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zephyr was listed before Azure Test Plans in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TestRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Zephyr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Azure Test Plans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Testmo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about test management tools
5 answers
Asked ChatGPT
“Which test management tool should I use in New Zealand?”
Asked ChatGPT
“What are the best test management tools in New Zealand?”
Asked ChatGPT
“What's the best test management tool in New Zealand for a software team?”
Searched Google, AI Overview
“best test management tool”
Searched Google, AI Overview
“test case management software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Azure Test Plans or Zephyr more popular in search?
This chart shows how often people search Google for Azure Test Plans and Zephyr by name. Each line represents a brand's share of searches for all six test management tools we track, month by month, from searches in New Zealand.
Share of searches by month for Zephyr, Azure Test Plans. The figures are in the table below the chart.
View monthly share of searches table
| Month | TestRail | Zephyr | Qase | Xray | Testmo | Azure Test Plans |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 25% | 17.9% | 10.7% | 7.1% | 3.6% |
| Nov 2025 | 44.1% | 17.6% | 17.6% | 14.7% | 2.9% | 2.9% |
| Dec 2025 | 29.4% | 23.5% | 11.8% | 23.5% | 5.9% | 5.9% |
| Jan 2026 | 38.5% | 23.1% | 15.4% | 11.5% | 7.7% | 3.8% |
| Feb 2026 | 34.5% | 20.7% | 24.1% | 13.8% | 3.4% | 3.4% |
| Mar 2026 | 40.5% | 21.6% | 13.5% | 16.2% | 5.4% | 2.7% |
| Apr 2026 | 37.5% | 25% | 12.5% | 15.6% | 6.3% | 3.1% |
| May 2026 | 32.1% | 25% | 14.3% | 21.4% | 3.6% | 3.6% |
| Jun 2026 | 29% | 22.6% | 12.9% | 19.4% | 12.9% | 3.2% |
| Jul 2026 | 26.9% | 30.8% | 19.2% | 15.4% | 3.8% | 3.8% |
| Aug 2026 | 25% | 29.2% | 16.7% | 20.8% | 4.2% | 4.2% |
| Sep 2026 | 34.5% | 24.1% | 17.2% | 13.8% | 6.9% | 3.4% |
How has the Azure Test Plans and Zephyr comparison changed over the last 12 months?
3 findings
- Zephyr was ahead of Azure Test Plans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Test Plans’ share of searches among test management tools in New Zealand moved from 3.6% to 3.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Zephyr’s share of searches among test management tools in New Zealand moved from 25% to 24.1%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand test management tools in September 2026?
4 changes
In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches.
In September 2026, Testmo overtook Azure Test Plans to rank 5th among test management tools in New Zealand, with 6.9% of the searches.
In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%.
In September 2026, Azure Test Plans lost share of searches among test management tools in New Zealand, from 4.2% to 3.4%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Azure Test Plans’ and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Test Plans
1 branded search term
- azure test plans
Zephyr
11 branded search terms
- jira zephyr scale
- jira zephyr squad
- zephyr advanced
- zephyr enterprise
- zephyr essential
- zephyr scale
- zephyr scale cloud
- zephyr scale jira
- zephyr squad
- zephyr testing
- zephyr testing tool
Other head-to-heads among test management tools
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