Brandwave

Qase vs Zephyr:Which is more popular?

In September 2026, Zephyr had more branded searches than Qase among test management tools in New Zealand. Zephyr had about 70 branded searches, while Qase had 50. Zephyr made up 24.1% of all test management tool searches we track, and Qase accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about test management tools, Zephyr appeared in four of the five answers and Qase in three. Zephyr was mentioned before Qase in four out of five answers.

Among test management tools in New Zealand in September 2026

Who do people search for more?

Zephyr, about 40% more searches than Qase

Zephyr 70 searchesQase 50 searches

Who does AI mention more?

Zephyr, mentioned in 4 of 5 answers, Qase in 3

Zephyr in 4 of 5Qase in 3 of 5

Who does AI recommend more?

Zephyr, named ahead of Qase in 4 of 5 answers

Zephyr first in 4Qase first in 1

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Top test management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zephyr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Qase was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zephyr was listed before Qase in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TestRail1st
  2. Xray2nd
  3. Zephyr3rd
  4. Qase4th
  5. Azure Test Plans5th
  6. Testmo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TestRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zephyr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Test Plans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Testmo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about test management tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Qase or Zephyr more popular in search?

This chart shows how often people search Google for Qase and Zephyr by name. Each line represents a brand's share of searches for all six test management tools we track, month by month, from searches in New Zealand.

Qase and Zephyr among test management tools in New Zealand, by month

Share of searches by month for Zephyr, Qase. The figures are in the table below the chart.

View monthly share of searches table
MonthTestRailZephyrQaseXrayTestmoAzure Test Plans
Oct 202535.7%25%17.9%10.7%7.1%3.6%
Nov 202544.1%17.6%17.6%14.7%2.9%2.9%
Dec 202529.4%23.5%11.8%23.5%5.9%5.9%
Jan 202638.5%23.1%15.4%11.5%7.7%3.8%
Feb 202634.5%20.7%24.1%13.8%3.4%3.4%
Mar 202640.5%21.6%13.5%16.2%5.4%2.7%
Apr 202637.5%25%12.5%15.6%6.3%3.1%
May 202632.1%25%14.3%21.4%3.6%3.6%
Jun 202629%22.6%12.9%19.4%12.9%3.2%
Jul 202626.9%30.8%19.2%15.4%3.8%3.8%
Aug 202625%29.2%16.7%20.8%4.2%4.2%
Sep 202634.5%24.1%17.2%13.8%6.9%3.4%

How has the Qase and Zephyr comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Qase took it in February 2026, Zephyr took it in March 2026.
  • Across the 12 months ending September 2026, Qase’s share of searches among test management tools in New Zealand moved from 17.9% to 17.2%, and its estimated monthly branded searches held steady at 50.
  • Across the 12 months ending September 2026, Zephyr’s share of searches among test management tools in New Zealand moved from 25% to 24.1%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand test management tools in September 2026?

3 changes
  1. In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches.

  2. In September 2026, Qase overtook Xray to rank 3rd among test management tools in New Zealand, with 17.2% of the searches.

  3. In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Qase’s and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qase

6 branded search terms

  • qase
  • qase io
  • qase jira
  • qase test
  • qase test management
  • qase tool

Zephyr

11 branded search terms

  • jira zephyr scale
  • jira zephyr squad
  • zephyr advanced
  • zephyr enterprise
  • zephyr essential
  • zephyr scale
  • zephyr scale cloud
  • zephyr scale jira
  • zephyr squad
  • zephyr testing
  • zephyr testing tool

How the Brand Demand Index is measured

Other head-to-heads among test management tools

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