Brandwave

TestRail vs Xray:Which is more popular?

In September 2026, TestRail had more branded searches than Xray among test management tools in New Zealand. TestRail had about 100 branded searches, while Xray had 40. TestRail made up 34.5% of all test management tool searches we track, and Xray accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about test management tools, both TestRail and Xray appeared in all five answers. TestRail was mentioned before Xray in three out of five answers.

Among test management tools in New Zealand in September 2026

Who do people search for more?

TestRail, about 3 searches for every 1 for Xray

TestRail 100 searchesXray 40 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

TestRail in 5 of 5Xray in 5 of 5

Who does AI recommend more?

TestRail, named ahead of Xray in 3 of 5 answers

TestRail first in 3Xray first in 2

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Top test management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both TestRail and Xray showed up in all five answers. TestRail was listed before Xray in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TestRail1st
  2. Xray2nd
  3. Zephyr3rd
  4. Qase4th
  5. Azure Test Plans5th
  6. Testmo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TestRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zephyr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Test Plans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Testmo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about test management tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is TestRail or Xray more popular in search?

This chart shows how often people search Google for TestRail and Xray by name. Each line represents a brand's share of searches for all six test management tools we track, month by month, from searches in New Zealand.

TestRail and Xray among test management tools in New Zealand, by month

Share of searches by month for TestRail, Xray. The figures are in the table below the chart.

View monthly share of searches table
MonthTestRailZephyrQaseXrayTestmoAzure Test Plans
Oct 202535.7%25%17.9%10.7%7.1%3.6%
Nov 202544.1%17.6%17.6%14.7%2.9%2.9%
Dec 202529.4%23.5%11.8%23.5%5.9%5.9%
Jan 202638.5%23.1%15.4%11.5%7.7%3.8%
Feb 202634.5%20.7%24.1%13.8%3.4%3.4%
Mar 202640.5%21.6%13.5%16.2%5.4%2.7%
Apr 202637.5%25%12.5%15.6%6.3%3.1%
May 202632.1%25%14.3%21.4%3.6%3.6%
Jun 202629%22.6%12.9%19.4%12.9%3.2%
Jul 202626.9%30.8%19.2%15.4%3.8%3.8%
Aug 202625%29.2%16.7%20.8%4.2%4.2%
Sep 202634.5%24.1%17.2%13.8%6.9%3.4%

How has the TestRail and Xray comparison changed over the last 12 months?

3 findings
  • TestRail was ahead of Xray in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TestRail’s share of searches among test management tools in New Zealand moved from 35.7% to 34.5%, and its estimated monthly branded searches held steady at 100.
  • Across the 12 months ending September 2026, Xray’s share of searches among test management tools in New Zealand moved from 10.7% to 13.8%, and its estimated monthly branded searches moved from 30 to 40.

How did search popularity change for New Zealand test management tools in September 2026?

3 changes
  1. In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches.

  2. In September 2026, Qase overtook Xray to rank 3rd among test management tools in New Zealand, with 17.2% of the searches.

  3. In September 2026, Xray lost share of searches among test management tools in New Zealand, from 20.8% to 13.8%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using TestRail’s and Xray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TestRail

14 branded search terms

  • gurock testrail
  • jira test rail
  • jira testrail
  • test rail
  • test rail software
  • test rail tool
  • testrail
  • testrail automated testing
  • testrail exploratory testing
  • testrail gurock
  • testrail jira
  • testrail software
  • testrail test management
  • testrail tool

Xray

6 branded search terms

  • getxray app
  • xray jira
  • xray jira cloud
  • xray jira plugin
  • xray jira test
  • xray test management

How the Brand Demand Index is measured

Other head-to-heads among test management tools

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