Xray vs Zephyr:Which is more popular?
In September 2026, Zephyr had more branded searches than Xray among test management tools in New Zealand. Zephyr had about 70 branded searches, while Xray had 40. Zephyr made up 24.1% of all test management tool searches we track, and Xray accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about test management tools, Xray appeared in all five answers and Zephyr in four. Xray was mentioned before Zephyr in three out of five answers.
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Top test management tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xray appeared in all five answers. Zephyr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xray was listed before Zephyr in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TestRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zephyr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Azure Test Plans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Testmo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about test management tools
5 answers
Asked ChatGPT
“Which test management tool should I use in New Zealand?”
Asked ChatGPT
“What are the best test management tools in New Zealand?”
Asked ChatGPT
“What's the best test management tool in New Zealand for a software team?”
Searched Google, AI Overview
“best test management tool”
Searched Google, AI Overview
“test case management software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Xray or Zephyr more popular in search?
This chart shows how often people search Google for Xray and Zephyr by name. Each line represents a brand's share of searches for all six test management tools we track, month by month, from searches in New Zealand.
Share of searches by month for Zephyr, Xray. The figures are in the table below the chart.
View monthly share of searches table
| Month | TestRail | Zephyr | Qase | Xray | Testmo | Azure Test Plans |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 25% | 17.9% | 10.7% | 7.1% | 3.6% |
| Nov 2025 | 44.1% | 17.6% | 17.6% | 14.7% | 2.9% | 2.9% |
| Dec 2025 | 29.4% | 23.5% | 11.8% | 23.5% | 5.9% | 5.9% |
| Jan 2026 | 38.5% | 23.1% | 15.4% | 11.5% | 7.7% | 3.8% |
| Feb 2026 | 34.5% | 20.7% | 24.1% | 13.8% | 3.4% | 3.4% |
| Mar 2026 | 40.5% | 21.6% | 13.5% | 16.2% | 5.4% | 2.7% |
| Apr 2026 | 37.5% | 25% | 12.5% | 15.6% | 6.3% | 3.1% |
| May 2026 | 32.1% | 25% | 14.3% | 21.4% | 3.6% | 3.6% |
| Jun 2026 | 29% | 22.6% | 12.9% | 19.4% | 12.9% | 3.2% |
| Jul 2026 | 26.9% | 30.8% | 19.2% | 15.4% | 3.8% | 3.8% |
| Aug 2026 | 25% | 29.2% | 16.7% | 20.8% | 4.2% | 4.2% |
| Sep 2026 | 34.5% | 24.1% | 17.2% | 13.8% | 6.9% | 3.4% |
How has the Xray and Zephyr comparison changed over the last 12 months?
3 findings
- Zephyr was ahead of Xray in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Xray’s share of searches among test management tools in New Zealand moved from 10.7% to 13.8%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 12 months ending September 2026, Zephyr’s share of searches among test management tools in New Zealand moved from 25% to 24.1%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand test management tools in September 2026?
4 changes
In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches.
In September 2026, Qase overtook Xray to rank 3rd among test management tools in New Zealand, with 17.2% of the searches.
In September 2026, Xray lost share of searches among test management tools in New Zealand, from 20.8% to 13.8%.
In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Xray’s and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Xray
6 branded search terms
- getxray app
- xray jira
- xray jira cloud
- xray jira plugin
- xray jira test
- xray test management
Zephyr
11 branded search terms
- jira zephyr scale
- jira zephyr squad
- zephyr advanced
- zephyr enterprise
- zephyr essential
- zephyr scale
- zephyr scale cloud
- zephyr scale jira
- zephyr squad
- zephyr testing
- zephyr testing tool
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