Brandwave

How popular isZephyr in search?

In August 2026, there were an estimated 130 branded searches for Zephyr in New Zealand which is up 8.3% over the last 11 months. Zephyr holds 38.2% estimated Share of Search among New Zealand test management tools and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Zephyr38.2%
  2. TestRail26.5%
  3. Xray17.6%
  4. Qase14.7%
  5. Testmo2.9%
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Which test management tools compete with Zephyr?

Zephyr against test management tools in New Zealand, by month

Share of Search by month for Zephyr, TestRail, Xray, Qase, Testmo. The figures are in the table below the chart.

View monthly share of search table
MonthZephyrTestRailXrayQaseTestmo
Oct 202530%32.5%17.5%15%5%
Nov 202522.2%37.8%20%17.8%2.2%
Dec 202526.1%30.4%21.7%17.4%4.3%
Jan 202627%32.4%18.9%16.2%5.4%
Feb 202625%32.5%15%25%2.5%
Mar 202626.4%35.8%20.8%13.2%3.8%
Apr 202626.7%33.3%24.4%11.1%4.4%
May 202627.3%27.3%27.3%13.6%4.5%
Jun 202627.3%27.3%20.5%13.6%11.4%
Jul 202630.8%25.6%25.6%15.4%2.6%
Aug 202638.2%26.5%17.6%14.7%2.9%
Sep 2026—————

  1. 1.Zephyr

    38.2%

    held 1st · 130 estimated branded searches · +8.3% vs prior month · +7.5 points

  2. 2.TestRail

    26.5%

    held 2nd · 90 estimated branded searches · -10% vs prior month · +0.8 points

  3. 3.Xray

    17.6%

    held 3rd · 60 estimated branded searches · -40% vs prior month · -8 points

  4. 4.Qase

    14.7%

    held 4th · 50 estimated branded searches · -16.7% vs prior month · -0.7 points

  5. 5.Testmo

    2.9%

    held 5th · 10 estimated branded searches · 0% vs prior month · +0.4 points

Compare search popularity between Zephyr and its closest rivals

How has branded search demand for Zephyr changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zephyr in New Zealand rose from 120 to 130.
  • Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand increased from 30% to 38.2%.
  • Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand peaked at 38.2% in August 2026 and was lowest at 22.2% in November 2025.
  • Across the 11 months ending August 2026, Zephyr rose from 2nd to 1st among test management tools in New Zealand.

How did search popularity change for New Zealand test management tools in August 2026?

  1. In August 2026, Zephyr gained estimated Share of Search among test management tools in New Zealand, from 30.8% to 38.2%.

  2. In August 2026, TestRail gained estimated Share of Search among test management tools in New Zealand, from 25.6% to 26.5%.

  3. In August 2026, Xray lost estimated Share of Search among test management tools in New Zealand, from 25.6% to 17.6%.

  4. In August 2026, Qase lost estimated Share of Search among test management tools in New Zealand, from 15.4% to 14.7%.

  5. Estimated monthly branded searches for Testmo in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Zephyr measured?

Brandwave collects information about searches that people make online using Zephyr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • jira zephyr scale
  • jira zephyr squad
  • test management tool zephyr
  • test management zephyr
  • zephyr advanced
  • zephyr enterprise
  • zephyr enterprise pricing
  • zephyr essential
  • zephyr for jira test management plugin
  • zephyr scale
  • zephyr scale cloud
  • zephyr scale for jira
  • zephyr scale jira
  • zephyr scale pricing
  • zephyr scale test management
  • zephyr scale test management for jira
  • zephyr squad
  • zephyr squad for jira
  • zephyr squad jira
  • zephyr squad test automation
  • zephyr test management for jira
  • zephyr test management jira
  • zephyr test management pricing
  • zephyr test management tool for jira
  • zephyr testing
  • zephyr testing tool

How the Brand Demand Index is measured

Who owns Zephyr?

Zephyr is owned by SmartBear. Brandwave does not track any other brands owned by SmartBear.

Do you work for Zephyr? To request corrections or removal please contact us via our support page and we will be happy to assist.

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