Brandwave

TestRail vs Zephyr:Which is more popular by branded search in New Zealand?

In August 2026, Zephyr had more branded searches than TestRail among test management tools in New Zealand. Zephyr was estimated to have 130 branded searches compared to TestRail’s 90, and held a 38.2% Share of Search versus TestRail’s 26.5%.

Share of Search among test management tools in New Zealand in August 2026Which is more popular in search, TestRail or Zephyr?
TestRail26.5%90 searches
vs
Zephyr38.2%130 searches

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Which is more popular in search, TestRail or Zephyr?

Compare test case management tools available to New Zealand software teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TestRail and Zephyr among test management tools in New Zealand, by month

Share of Search by month for Zephyr, TestRail. The figures are in the table below the chart.

View monthly share of search table
MonthZephyrTestRailXrayQaseTestmo
Oct 202530%32.5%17.5%15%5%
Nov 202522.2%37.8%20%17.8%2.2%
Dec 202526.1%30.4%21.7%17.4%4.3%
Jan 202627%32.4%18.9%16.2%5.4%
Feb 202625%32.5%15%25%2.5%
Mar 202626.4%35.8%20.8%13.2%3.8%
Apr 202626.7%33.3%24.4%11.1%4.4%
May 202627.3%27.3%27.3%13.6%4.5%
Jun 202627.3%27.3%20.5%13.6%11.4%
Jul 202630.8%25.6%25.6%15.4%2.6%
Aug 202638.2%26.5%17.6%14.7%2.9%
Sep 2026—————

How has the TestRail and Zephyr comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Zephyr took it in July 2026.
  • Across the 11 months ending August 2026, TestRail’s estimated Share of Search among test management tools in New Zealand moved from 32.5% to 26.5%, and its estimated monthly branded searches moved from 130 to 90.
  • Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand moved from 30% to 38.2%, and its estimated monthly branded searches moved from 120 to 130.

How did search popularity change for New Zealand test management tools in August 2026?

  1. In August 2026, Zephyr gained estimated Share of Search among test management tools in New Zealand, from 30.8% to 38.2%.

  2. In August 2026, TestRail gained estimated Share of Search among test management tools in New Zealand, from 25.6% to 26.5%.

How each brand is measured

Brandwave collects information about searches that people make online using TestRail’s and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TestRail

20 branded search terms

  • gurock testrail
  • jira test rail
  • jira testrail
  • test rail
  • test rail cost
  • test rail pricing
  • test rail software
  • test rail tool
  • testrail
  • testrail automated testing
  • testrail com
  • testrail cost
  • testrail exploratory testing
  • testrail gurock
  • testrail jira
  • testrail pricing
  • testrail software
  • testrail test management
  • testrail test management tool
  • testrail tool

Zephyr

26 branded search terms

  • jira zephyr scale
  • jira zephyr squad
  • test management tool zephyr
  • test management zephyr
  • zephyr advanced
  • zephyr enterprise
  • zephyr enterprise pricing
  • zephyr essential
  • zephyr for jira test management plugin
  • zephyr scale
  • zephyr scale cloud
  • zephyr scale for jira
  • zephyr scale jira
  • zephyr scale pricing
  • zephyr scale test management
  • zephyr scale test management for jira
  • zephyr squad
  • zephyr squad for jira
  • zephyr squad jira
  • zephyr squad test automation
  • zephyr test management for jira
  • zephyr test management jira
  • zephyr test management pricing
  • zephyr test management tool for jira
  • zephyr testing
  • zephyr testing tool

How the Brand Demand Index is measured

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