Xray vs Zephyr:Which is more popular by branded search in New Zealand?
In August 2026, Zephyr had more branded searches than Xray among test management tools in New Zealand. Zephyr was estimated to have 130 branded searches compared to Xray’s 60, and held a 38.2% Share of Search versus Xray’s 17.6%.
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Which is more popular in search, Xray or Zephyr?
Compare test case management tools available to New Zealand software teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zephyr, Xray. The figures are in the table below the chart.
View monthly share of search table
| Month | Zephyr | TestRail | Xray | Qase | Testmo |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 32.5% | 17.5% | 15% | 5% |
| Nov 2025 | 22.2% | 37.8% | 20% | 17.8% | 2.2% |
| Dec 2025 | 26.1% | 30.4% | 21.7% | 17.4% | 4.3% |
| Jan 2026 | 27% | 32.4% | 18.9% | 16.2% | 5.4% |
| Feb 2026 | 25% | 32.5% | 15% | 25% | 2.5% |
| Mar 2026 | 26.4% | 35.8% | 20.8% | 13.2% | 3.8% |
| Apr 2026 | 26.7% | 33.3% | 24.4% | 11.1% | 4.4% |
| May 2026 | 27.3% | 27.3% | 27.3% | 13.6% | 4.5% |
| Jun 2026 | 27.3% | 27.3% | 20.5% | 13.6% | 11.4% |
| Jul 2026 | 30.8% | 25.6% | 25.6% | 15.4% | 2.6% |
| Aug 2026 | 38.2% | 26.5% | 17.6% | 14.7% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the Xray and Zephyr comparison changed over the last 12 months?
3 findings
- Zephyr was ahead of Xray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Xray’s estimated Share of Search among test management tools in New Zealand moved from 17.5% to 17.6%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand moved from 30% to 38.2%, and its estimated monthly branded searches moved from 120 to 130.
How did search popularity change for New Zealand test management tools in August 2026?
2 changes
In August 2026, Zephyr gained estimated Share of Search among test management tools in New Zealand, from 30.8% to 38.2%.
In August 2026, Xray lost estimated Share of Search among test management tools in New Zealand, from 25.6% to 17.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Xray’s and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Xray
15 branded search terms
- getxray app
- jira xray test management
- xray jira
- xray jira cloud
- xray jira cost
- xray jira plugin
- xray jira pricing
- xray jira test
- xray jira test management
- xray test management
- xray test management for jira
- xray test management jira
- xray test management pricing
- xray test management tool
- xray test management tool for jira
Zephyr
26 branded search terms
- jira zephyr scale
- jira zephyr squad
- test management tool zephyr
- test management zephyr
- zephyr advanced
- zephyr enterprise
- zephyr enterprise pricing
- zephyr essential
- zephyr for jira test management plugin
- zephyr scale
- zephyr scale cloud
- zephyr scale for jira
- zephyr scale jira
- zephyr scale pricing
- zephyr scale test management
- zephyr scale test management for jira
- zephyr squad
- zephyr squad for jira
- zephyr squad jira
- zephyr squad test automation
- zephyr test management for jira
- zephyr test management jira
- zephyr test management pricing
- zephyr test management tool for jira
- zephyr testing
- zephyr testing tool
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.