Brandwave

Testmo vs Zephyr:Which is more popular?

In September 2026, Zephyr had more branded searches than Testmo among test management tools in New Zealand. Zephyr had about 70 branded searches, while Testmo had 20. Zephyr made up 24.1% of all test management tool searches we track, and Testmo accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about test management tools, Zephyr appeared in four of the five answers and Testmo in one. Zephyr was mentioned before Testmo in every answer that named either.

Among test management tools in New Zealand in September 2026

Who do people search for more?

Zephyr, about 4 searches for every 1 for Testmo

Zephyr 70 searchesTestmo 20 searches

Who does AI mention more?

Zephyr, mentioned in 4 of 5 answers, Testmo in 1

Zephyr in 4 of 5Testmo in 1 of 5

Who does AI recommend more?

Zephyr, named ahead of Testmo in 4 of 4 answers

Zephyr first in 4Testmo never first

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Top test management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zephyr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Testmo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zephyr was listed before Testmo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TestRail1st
  2. Xray2nd
  3. Zephyr3rd
  4. Qase4th
  5. Azure Test Plans5th
  6. Testmo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TestRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zephyr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Test Plans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Testmo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about test management tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Testmo or Zephyr more popular in search?

This chart shows how often people search Google for Testmo and Zephyr by name. Each line represents a brand's share of searches for all six test management tools we track, month by month, from searches in New Zealand.

Testmo and Zephyr among test management tools in New Zealand, by month

Share of searches by month for Zephyr, Testmo. The figures are in the table below the chart.

View monthly share of searches table
MonthTestRailZephyrQaseXrayTestmoAzure Test Plans
Oct 202535.7%25%17.9%10.7%7.1%3.6%
Nov 202544.1%17.6%17.6%14.7%2.9%2.9%
Dec 202529.4%23.5%11.8%23.5%5.9%5.9%
Jan 202638.5%23.1%15.4%11.5%7.7%3.8%
Feb 202634.5%20.7%24.1%13.8%3.4%3.4%
Mar 202640.5%21.6%13.5%16.2%5.4%2.7%
Apr 202637.5%25%12.5%15.6%6.3%3.1%
May 202632.1%25%14.3%21.4%3.6%3.6%
Jun 202629%22.6%12.9%19.4%12.9%3.2%
Jul 202626.9%30.8%19.2%15.4%3.8%3.8%
Aug 202625%29.2%16.7%20.8%4.2%4.2%
Sep 202634.5%24.1%17.2%13.8%6.9%3.4%

How has the Testmo and Zephyr comparison changed over the last 12 months?

3 findings
  • Zephyr was ahead of Testmo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Testmo’s share of searches among test management tools in New Zealand moved from 7.1% to 6.9%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, Zephyr’s share of searches among test management tools in New Zealand moved from 25% to 24.1%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand test management tools in September 2026?

3 changes
  1. In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches.

  2. In September 2026, Testmo overtook Azure Test Plans to rank 5th among test management tools in New Zealand, with 6.9% of the searches.

  3. In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Testmo’s and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Testmo

3 branded search terms

  • testmo
  • testmo jira
  • testmo test management

Zephyr

11 branded search terms

  • jira zephyr scale
  • jira zephyr squad
  • zephyr advanced
  • zephyr enterprise
  • zephyr essential
  • zephyr scale
  • zephyr scale cloud
  • zephyr scale jira
  • zephyr squad
  • zephyr testing
  • zephyr testing tool

How the Brand Demand Index is measured

Other head-to-heads among test management tools

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