Brandwave

How popular isSoapUI?

In September 2026, people searched for SoapUI by name about 70 times in New Zealand, a 36.4% decrease from the previous year. These searches made up 2.2% of all New Zealand API testing tool searches, placing SoapUI third out of five tools. When we asked both ChatGPT and Google AI Overviews about API testing tools, SoapUI appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

SoapUI is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. PostmanShare of searches 54.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HoppscotchShare of searches 41.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SoapUIShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. InsomniaShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BrunoShare of searches 0.63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top API testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoapUI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SoapUI is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. SoapUI4th
  5. Hoppscotch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoapUI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API testing tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which API testing tools compete with SoapUI?

SoapUI against API testing tools in New Zealand, by month

Share of searches by month for Postman, Hoppscotch, SoapUI. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSoapUIInsomniaBruno
Oct 202559.3%36.6%2.5%1.4%0.23%
Nov 202563.8%32%2.2%1.5%0.49%
Dec 202549.6%46.9%2.1%0.88%0.59%
Jan 202660.1%35.3%2.4%1.7%0.35%
Feb 202663.4%31.3%2.8%1.9%0.63%
Mar 202663%31.9%2.2%1.9%0.97%
Apr 202657.7%37.4%2%2.3%0.57%
May 202653.9%41.5%2.8%1.3%0.52%
Jun 202664.1%31.3%2.8%1.2%0.62%
Jul 202660.6%34.6%3.1%1.4%0.35%
Aug 202659.1%37.8%2%0.86%0.29%
Sep 202654.4%41.5%2.2%1.3%0.63%

  1. 1.Postman

    54.4%

    Held 1st. 1.7K estimated branded searches, -16.1% vs prior month. Share -4.6 points.

  2. 2.Hoppscotch

    41.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.SoapUI

    2.2%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Insomnia

    1.3%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  5. 5.Bruno

    0.63%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.3 points.

Compare popularity between SoapUI and its closest rivals

Every comparison with SoapUI

3 comparisons

How has branded search demand for SoapUI changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SoapUI in New Zealand fell from 110 to 70.
  • Across the 12 months ending September 2026, SoapUI’s share of searches among API testing tools in New Zealand peaked at 3.1% in July 2026 and was lowest at 2% in April 2026.

How did search popularity change for New Zealand API testing tools in September 2026?

5 changes

  1. In September 2026, Hoppscotch gained share of searches among API testing tools in New Zealand, from 37.8% to 41.5%.

  2. In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%.

  3. Estimated monthly branded searches for Bruno in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for SoapUI in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are SoapUI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SoapUI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • soapui

How the Brand Demand Index is measured

Who owns SoapUI?

SoapUI is owned by SmartBear. Brandwave also tracks Bugsnag and Zephyr, owned by the same company, in New Zealand.

Do you work for SoapUI? To request corrections or removal please contact us via our support page and we will be happy to assist.

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