Brandwave

How popular isPostman?

In September 2026, people searched for Postman by name about 1,760 times in New Zealand, a 32.8% decrease from the previous year. These searches made up 54.4% of all New Zealand API testing tool searches, placing Postman first out of five tools. When we asked both ChatGPT and Google AI Overviews about API testing tools, Postman appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Postman is the most searched of 5 competitors and the most recommended in AI answers.

  1. PostmanShare of searches 54.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HoppscotchShare of searches 41.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SoapUIShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. InsomniaShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BrunoShare of searches 0.63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top API testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Postman appeared in all five answers. Postman is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. SoapUI4th
  5. Hoppscotch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoapUI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API testing tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which API testing tools compete with Postman?

Postman against API testing tools in New Zealand, by month

Share of searches by month for Postman, Hoppscotch, SoapUI. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSoapUIInsomniaBruno
Oct 202559.3%36.6%2.5%1.4%0.23%
Nov 202563.8%32%2.2%1.5%0.49%
Dec 202549.6%46.9%2.1%0.88%0.59%
Jan 202660.1%35.3%2.4%1.7%0.35%
Feb 202663.4%31.3%2.8%1.9%0.63%
Mar 202663%31.9%2.2%1.9%0.97%
Apr 202657.7%37.4%2%2.3%0.57%
May 202653.9%41.5%2.8%1.3%0.52%
Jun 202664.1%31.3%2.8%1.2%0.62%
Jul 202660.6%34.6%3.1%1.4%0.35%
Aug 202659.1%37.8%2%0.86%0.29%
Sep 202654.4%41.5%2.2%1.3%0.63%

  1. 1.Postman

    54.4%

    Held 1st. 1.7K estimated branded searches, -16.1% vs prior month. Share -4.6 points.

  2. 2.Hoppscotch

    41.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.SoapUI

    2.2%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Insomnia

    1.3%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  5. 5.Bruno

    0.63%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.3 points.

Compare popularity between Postman and its closest rivals

Every comparison with Postman

4 comparisons

How has branded search demand for Postman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Postman in New Zealand fell from 2.6K to 1.8K.
  • Across the 12 months ending September 2026, Postman’s share of searches among API testing tools in New Zealand decreased from 59.3% to 54.4%.
  • Across the 12 months ending September 2026, Postman’s share of searches among API testing tools in New Zealand peaked at 64.1% in June 2026 and was lowest at 49.6% in December 2025.

How did search popularity change for New Zealand API testing tools in September 2026?

5 changes

  1. In September 2026, Hoppscotch gained share of searches among API testing tools in New Zealand, from 37.8% to 41.5%.

  2. In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%.

  3. Estimated monthly branded searches for Bruno in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for SoapUI in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are Postman’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dl postman
  • installing postman
  • postman
  • postman api client
  • postman api docs
  • postman api testing
  • postman web

Do you work for Postman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Postman compete?

Postman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
API development tools1st of 649%Show ranking
API testing tools1st of 554.4%Shown above
Creator with pink hair and a pink jacket

Is Postman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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