Brandwave

Insomnia vs Postman:Which is more popular?

In September 2026, Postman had more branded searches than Insomnia among API testing tools in New Zealand. Postman had about 1,720 branded searches, while Insomnia had 40. Postman made up 54.4% of all API testing tool searches we track, and Insomnia accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about API testing tools, Postman appeared in all five answers and Insomnia in four. Postman was mentioned before Insomnia in every answer.

Among API testing tools in New Zealand in September 2026

Who do people search for more?

Postman, about 43 searches for every 1 for Insomnia

Postman 1.7K searchesInsomnia 40 searches

Who does AI mention more?

Postman, mentioned in every answer we collected

Postman in 5 of 5Insomnia in 4 of 5

Who does AI recommend more?

Postman, named ahead of Insomnia in every answer

Postman first in 5Insomnia never first

Follow Insomnia vs Postman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top API testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Postman appeared in all five answers. Insomnia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Postman was listed before Insomnia in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. SoapUI4th
  5. Hoppscotch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoapUI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API testing tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Insomnia or Postman more popular in search?

This chart shows how often people search Google for Insomnia and Postman by name. Each line represents a brand's share of searches for all five API testing tools we track, month by month, from searches in New Zealand.

Insomnia and Postman among API testing tools in New Zealand, by month

Share of searches by month for Postman, Insomnia. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSoapUIInsomniaBruno
Oct 202559.3%36.6%2.5%1.4%0.23%
Nov 202563.8%32%2.2%1.5%0.49%
Dec 202549.6%46.9%2.1%0.88%0.59%
Jan 202660.1%35.3%2.4%1.7%0.35%
Feb 202663.4%31.3%2.8%1.9%0.63%
Mar 202663%31.9%2.2%1.9%0.97%
Apr 202657.7%37.4%2%2.3%0.57%
May 202653.9%41.5%2.8%1.3%0.52%
Jun 202664.1%31.3%2.8%1.2%0.62%
Jul 202660.6%34.6%3.1%1.4%0.35%
Aug 202659.1%37.8%2%0.86%0.29%
Sep 202654.4%41.5%2.2%1.3%0.63%

How has the Insomnia and Postman comparison changed over the last 12 months?

3 findings
  • Postman was ahead of Insomnia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Insomnia’s share of searches among API testing tools in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 60 to 40.
  • Across the 12 months ending September 2026, Postman’s share of searches among API testing tools in New Zealand moved from 59.3% to 54.4%, and its estimated monthly branded searches moved from 2.6K to 1.7K.

How did search popularity change for New Zealand API testing tools in September 2026?

2 changes
  1. In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%.

  2. Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Insomnia’s and Postman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Insomnia

2 branded search terms

  • insomnia api
  • insomnia rest

Postman

4 branded search terms

  • dl postman
  • installing postman
  • postman
  • postman web

How the Brand Demand Index is measured

Other head-to-heads among API testing tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.