Brandwave

How popular isPostman in search?

In August 2026, there were an estimated 2.1K branded searches for Postman in New Zealand which is down 20.2% over the last 11 months. Postman holds 46.9% estimated Share of Search among New Zealand API development tools and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Postman46.9%
  2. Hoppscotch29.1%
  3. Swagger22.2%
  4. Insomnia1.1%
  5. Bruno0.66%
Postman website (opens in a new tab)

Follow Postman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which API development tools compete with Postman?

Postman against API development tools in New Zealand, by month

Share of Search by month for Postman, Hoppscotch, Swagger. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanHoppscotchSwaggerInsomniaBruno
Oct 202550.9%30.9%16.2%1.5%0.57%
Nov 202551.9%25.2%20.5%1.6%0.78%
Dec 202540.9%37.4%19.9%1.2%0.7%
Jan 202649.4%27.9%20.2%1.9%0.55%
Feb 202653.4%25.2%18.4%2%1%
Mar 202652.4%25.8%17.9%2.1%1.7%
Apr 202648.6%30.8%17.5%2.3%0.7%
May 202646.9%34.7%15.8%1.5%1.1%
Jun 202653.3%25.3%18.9%1.2%1.2%
Jul 202648.7%27.3%21.4%1.6%1.1%
Aug 202646.9%29.1%22.2%1.1%0.66%
Sep 2026—————

  1. 1.Postman

    46.9%

    held 1st · 2.1K estimated branded searches · +17% vs prior month · -1.7 points

  2. 2.Hoppscotch

    29.1%

    held 2nd · 1.3K estimated branded searches · +29.4% vs prior month · +1.8 points

  3. 3.Swagger

    22.2%

    held 3rd · 1K estimated branded searches · +26.3% vs prior month · +0.9 points

  4. 4.Insomnia

    1.1%

    held 4th · 50 estimated branded searches · -16.7% vs prior month · -0.5 points

  5. 5.Bruno

    0.66%

    held 5th · 30 estimated branded searches · -25% vs prior month · -0.4 points

Compare search popularity between Postman and its closest rivals

How has branded search demand for Postman changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Postman in New Zealand fell from 2.7K to 2.1K.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API development tools in New Zealand decreased from 50.9% to 46.9%.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API development tools in New Zealand peaked at 53.4% in February 2026 and was lowest at 40.9% in December 2025.

How did search popularity change for New Zealand API development tools in August 2026?

  1. In August 2026, Hoppscotch gained estimated Share of Search among API development tools in New Zealand, from 27.3% to 29.1%.

  2. In August 2026, Swagger gained estimated Share of Search among API development tools in New Zealand, from 21.4% to 22.2%.

  3. In August 2026, Postman lost estimated Share of Search among API development tools in New Zealand, from 48.7% to 46.9%.

  4. In August 2026, Insomnia lost estimated Share of Search among API development tools in New Zealand, from 1.6% to 1.1%.

How is Postman measured?

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • dl postman
  • installing postman
  • postman
  • postman api client
  • postman api docs
  • postman api testing
  • postman com
  • postman near me
  • postman online
  • postman web

Do you work for Postman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Postman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record