Brandwave

API development tools in New Zealand:Which brands are most popular in search?

In August 2026, Postman was the most searched among API development tools in New Zealand, with an estimated 2.1K branded searches and 46.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Postman46.9%
  2. Hoppscotch29.1%
  3. Swagger22.2%
  4. Insomnia1.1%
  5. Bruno0.66%

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Share of SearchLeaderboard

Compare the API design, testing and documentation tools New Zealand developers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among API development tools in New Zealand, by month

Share of Search by month for Postman, Hoppscotch, Swagger. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanHoppscotchSwaggerInsomniaBruno
Oct 202550.9%30.9%16.2%1.5%0.57%
Nov 202551.9%25.2%20.5%1.6%0.78%
Dec 202540.9%37.4%19.9%1.2%0.7%
Jan 202649.4%27.9%20.2%1.9%0.55%
Feb 202653.4%25.2%18.4%2%1%
Mar 202652.4%25.8%17.9%2.1%1.7%
Apr 202648.6%30.8%17.5%2.3%0.7%
May 202646.9%34.7%15.8%1.5%1.1%
Jun 202653.3%25.3%18.9%1.2%1.2%
Jul 202648.7%27.3%21.4%1.6%1.1%
Aug 202646.9%29.1%22.2%1.1%0.66%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Postman

    46.9%

    held 1st · 2.1K estimated branded searches · +17% vs prior month · -1.7 points

  2. 2.Hoppscotch

    29.1%

    held 2nd · 1.3K estimated branded searches · +29.4% vs prior month · +1.8 points

  3. 3.Swagger

    22.2%

    held 3rd · 1K estimated branded searches · +26.3% vs prior month · +0.9 points

  4. 4.Insomnia

    1.1%

    held 4th · 50 estimated branded searches · -16.7% vs prior month · -0.5 points

  5. 5.Bruno

    0.66%

    held 5th · 30 estimated branded searches · -25% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among API development tools in New Zealand?

In August 2026, Postman was the most searched among API development tools in New Zealand, with an estimated 2.1K branded searches and 46.9% estimated Share of Search within this set. Hoppscotch is in 2nd place, 17.8 percentage points behind at 29.1% Share of Search.

New Zealand API development tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Postman50.9% → 46.9%53.4%Feb 202640.9%Dec 20251st
Hoppscotch30.9% → 29.1%37.4%Dec 202525.2%Feb 20262nd
Swagger16.2% → 22.2%22.2%Aug 202615.8%May 20263rd
Insomnia1.5% → 1.1%2.3%Apr 20261.1%Aug 20264th
Bruno0.57% → 0.66%1.7%Mar 20260.55%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API development tools in New Zealand decreased from 50.9% to 46.9%.
  • Across the 11 months ending August 2026, Hoppscotch’s estimated Share of Search among API development tools in New Zealand decreased from 30.9% to 29.1%.
  • Across the 11 months ending August 2026, Swagger’s estimated Share of Search among API development tools in New Zealand increased from 16.2% to 22.2%.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API development tools in New Zealand peaked at 53.4% in February 2026 and was lowest at 40.9% in December 2025.
  • Across the 11 months ending August 2026, Hoppscotch’s estimated Share of Search among API development tools in New Zealand peaked at 37.4% in December 2025 and was lowest at 25.2% in February 2026.
  • Across the 11 months ending August 2026, Swagger’s estimated Share of Search among API development tools in New Zealand peaked at 22.2% in August 2026 and was lowest at 15.8% in May 2026.
  • Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API development tools in New Zealand peaked at 2.3% in April 2026 and was lowest at 1.1% in August 2026.
  • Across the 11 months ending August 2026, Bruno’s estimated Share of Search among API development tools in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.55% in January 2026.
  • Across the 11 months ending August 2026, Insomnia and Bruno held steady: their estimated Share of Search among API development tools in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand API development tools in August 2026?

  1. In August 2026, Hoppscotch gained estimated Share of Search among API development tools in New Zealand, from 27.3% to 29.1%.

  2. In August 2026, Swagger gained estimated Share of Search among API development tools in New Zealand, from 21.4% to 22.2%.

  3. In August 2026, Postman lost estimated Share of Search among API development tools in New Zealand, from 48.7% to 46.9%.

  4. In August 2026, Insomnia lost estimated Share of Search among API development tools in New Zealand, from 1.6% to 1.1%.

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