Brandwave

How popular isSwagger in search?

In August 2026, there were an estimated 1K branded searches for Swagger in New Zealand which is up 18.8% over the last 11 months. Swagger holds 22.2% estimated Share of Search among New Zealand API development tools and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Postman46.9%
  2. Hoppscotch29.1%
  3. Swagger22.2%
  4. Insomnia1.1%
  5. Bruno0.66%
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Which API development tools compete with Swagger?

Swagger against API development tools in New Zealand, by month

Share of Search by month for Postman, Hoppscotch, Swagger. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanHoppscotchSwaggerInsomniaBruno
Oct 202550.9%30.9%16.2%1.5%0.57%
Nov 202551.9%25.2%20.5%1.6%0.78%
Dec 202540.9%37.4%19.9%1.2%0.7%
Jan 202649.4%27.9%20.2%1.9%0.55%
Feb 202653.4%25.2%18.4%2%1%
Mar 202652.4%25.8%17.9%2.1%1.7%
Apr 202648.6%30.8%17.5%2.3%0.7%
May 202646.9%34.7%15.8%1.5%1.1%
Jun 202653.3%25.3%18.9%1.2%1.2%
Jul 202648.7%27.3%21.4%1.6%1.1%
Aug 202646.9%29.1%22.2%1.1%0.66%
Sep 2026—————

  1. 1.Postman

    46.9%

    held 1st · 2.1K estimated branded searches · +17% vs prior month · -1.7 points

  2. 2.Hoppscotch

    29.1%

    held 2nd · 1.3K estimated branded searches · +29.4% vs prior month · +1.8 points

  3. 3.Swagger

    22.2%

    held 3rd · 1K estimated branded searches · +26.3% vs prior month · +0.9 points

  4. 4.Insomnia

    1.1%

    held 4th · 50 estimated branded searches · -16.7% vs prior month · -0.5 points

  5. 5.Bruno

    0.66%

    held 5th · 30 estimated branded searches · -25% vs prior month · -0.4 points

Compare search popularity between Swagger and its closest rivals

How has branded search demand for Swagger changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Swagger in New Zealand rose from 850 to 1K.
  • Across the 11 months ending August 2026, Swagger’s estimated Share of Search among API development tools in New Zealand increased from 16.2% to 22.2%.
  • Across the 11 months ending August 2026, Swagger’s estimated Share of Search among API development tools in New Zealand peaked at 22.2% in August 2026 and was lowest at 15.8% in May 2026.

How did search popularity change for New Zealand API development tools in August 2026?

  1. In August 2026, Hoppscotch gained estimated Share of Search among API development tools in New Zealand, from 27.3% to 29.1%.

  2. In August 2026, Swagger gained estimated Share of Search among API development tools in New Zealand, from 21.4% to 22.2%.

  3. In August 2026, Postman lost estimated Share of Search among API development tools in New Zealand, from 48.7% to 46.9%.

  4. In August 2026, Insomnia lost estimated Share of Search among API development tools in New Zealand, from 1.6% to 1.1%.

How is Swagger measured?

Brandwave collects information about searches that people make online using Swagger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • swagger
  • swagger api client
  • swagger api docs
  • swagger api testing
  • swagger io
  • swagger near me
  • swagger online
  • swagger ui

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How the Brand Demand Index is measured

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