How popular isInsomnia in search?
In August 2026, there were an estimated 50 branded searches for Insomnia in New Zealand which is down 37.5% over the last 11 months. Insomnia holds 1.1% estimated Share of Search among New Zealand API development tools and is ranked 4th of 5 competitors for search popularity.
Postman46.9%
Hoppscotch29.1%
Swagger22.2%
Insomnia1.1%
Bruno0.66%
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Which API development tools compete with Insomnia?
Share of Search by month for Postman, Hoppscotch, Swagger, Insomnia. The figures are in the table below the chart.
View monthly share of search table
| Month | Postman | Hoppscotch | Swagger | Insomnia | Bruno |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 30.9% | 16.2% | 1.5% | 0.57% |
| Nov 2025 | 51.9% | 25.2% | 20.5% | 1.6% | 0.78% |
| Dec 2025 | 40.9% | 37.4% | 19.9% | 1.2% | 0.7% |
| Jan 2026 | 49.4% | 27.9% | 20.2% | 1.9% | 0.55% |
| Feb 2026 | 53.4% | 25.2% | 18.4% | 2% | 1% |
| Mar 2026 | 52.4% | 25.8% | 17.9% | 2.1% | 1.7% |
| Apr 2026 | 48.6% | 30.8% | 17.5% | 2.3% | 0.7% |
| May 2026 | 46.9% | 34.7% | 15.8% | 1.5% | 1.1% |
| Jun 2026 | 53.3% | 25.3% | 18.9% | 1.2% | 1.2% |
| Jul 2026 | 48.7% | 27.3% | 21.4% | 1.6% | 1.1% |
| Aug 2026 | 46.9% | 29.1% | 22.2% | 1.1% | 0.66% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.9% | 2.1K | +17% | -1.7 points | |
| 2, held 2nd | 29.1% | 1.3K | +29.4% | +1.8 points | |
| 3, held 3rd | 22.2% | 1K | +26.3% | +0.9 points | |
| 4, held 4th | 1.1% | 50 | -16.7% | -0.5 points | |
| 5, held 5th | 0.66% | 30 | -25% | -0.4 points |
1.
46.9%
held 1st · 2.1K estimated branded searches · +17% vs prior month · -1.7 points
29.1%
held 2nd · 1.3K estimated branded searches · +29.4% vs prior month · +1.8 points
3.
Swagger22.2%
held 3rd · 1K estimated branded searches · +26.3% vs prior month · +0.9 points
4.
Insomnia1.1%
held 4th · 50 estimated branded searches · -16.7% vs prior month · -0.5 points
5.
Bruno0.66%
held 5th · 30 estimated branded searches · -25% vs prior month · -0.4 points
Compare search popularity between Insomnia and its closest rivals
How has branded search demand for Insomnia changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Insomnia in New Zealand fell from 80 to 50.
- Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API development tools in New Zealand peaked at 2.3% in April 2026 and was lowest at 1.1% in August 2026.
How did search popularity change for New Zealand API development tools in August 2026?
4 changes
In August 2026, Hoppscotch gained estimated Share of Search among API development tools in New Zealand, from 27.3% to 29.1%.
In August 2026, Swagger gained estimated Share of Search among API development tools in New Zealand, from 21.4% to 22.2%.
In August 2026, Postman lost estimated Share of Search among API development tools in New Zealand, from 48.7% to 46.9%.
In August 2026, Insomnia lost estimated Share of Search among API development tools in New Zealand, from 1.6% to 1.1%.
How is Insomnia measured?
Brandwave collects information about searches that people make online using Insomnia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- insomnia api
- insomnia api client
- insomnia api testing
- insomnia rest
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Is Insomnia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.