Brandwave

How popular isInsomnia?

In September 2026, people searched for Insomnia by name about 60 times in New Zealand, a 25% decrease from the previous year. These searches made up 1.3% of all New Zealand API testing tool searches, placing Insomnia fourth out of five tools. When we asked both ChatGPT and Google AI Overviews about API testing tools, Insomnia appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Insomnia is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. PostmanShare of searches 54.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HoppscotchShare of searches 41.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SoapUIShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. InsomniaShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BrunoShare of searches 0.63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top API testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insomnia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insomnia is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. SoapUI4th
  5. Hoppscotch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoapUI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API testing tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which API testing tools compete with Insomnia?

Insomnia against API testing tools in New Zealand, by month

Share of searches by month for Postman, Hoppscotch, SoapUI, Insomnia. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSoapUIInsomniaBruno
Oct 202559.3%36.6%2.5%1.4%0.23%
Nov 202563.8%32%2.2%1.5%0.49%
Dec 202549.6%46.9%2.1%0.88%0.59%
Jan 202660.1%35.3%2.4%1.7%0.35%
Feb 202663.4%31.3%2.8%1.9%0.63%
Mar 202663%31.9%2.2%1.9%0.97%
Apr 202657.7%37.4%2%2.3%0.57%
May 202653.9%41.5%2.8%1.3%0.52%
Jun 202664.1%31.3%2.8%1.2%0.62%
Jul 202660.6%34.6%3.1%1.4%0.35%
Aug 202659.1%37.8%2%0.86%0.29%
Sep 202654.4%41.5%2.2%1.3%0.63%

  1. 1.Postman

    54.4%

    Held 1st. 1.7K estimated branded searches, -16.1% vs prior month. Share -4.6 points.

  2. 2.Hoppscotch

    41.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.SoapUI

    2.2%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Insomnia

    1.3%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  5. 5.Bruno

    0.63%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.3 points.

Compare popularity between Insomnia and its closest rivals

Every comparison with Insomnia

4 comparisons

How has branded search demand for Insomnia changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Insomnia in New Zealand fell from 80 to 60.
  • Across the 12 months ending September 2026, Insomnia’s share of searches among API testing tools in New Zealand peaked at 2.3% in April 2026 and was lowest at 0.86% in August 2026.

How did search popularity change for New Zealand API testing tools in September 2026?

5 changes

  1. In September 2026, Hoppscotch gained share of searches among API testing tools in New Zealand, from 37.8% to 41.5%.

  2. In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%.

  3. Estimated monthly branded searches for Bruno in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for SoapUI in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are Insomnia’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Insomnia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • insomnia api
  • insomnia api client
  • insomnia api testing
  • insomnia rest

Do you work for Insomnia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Insomnia compete?

Insomnia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
API development tools4th of 61.7%Show ranking
API testing tools4th of 51.3%Shown above
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Is Insomnia your brand?

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