Brandwave

Bruno vs Insomnia:Which is more popular?

In September 2026, Insomnia had more branded searches than Bruno among API testing tools in New Zealand. Insomnia had about 40 branded searches, while Bruno had 20. Insomnia made up 1.3% of all API testing tool searches we track, and Bruno accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about API testing tools, Bruno appeared in all five answers and Insomnia in four. Bruno was mentioned before Insomnia in every answer.

Among API testing tools in New Zealand in September 2026

Who do people search for more?

Insomnia, about 2 searches for every 1 for Bruno

Insomnia 40 searchesBruno 20 searches

Who does AI mention more?

Bruno, mentioned in every answer we collected

Bruno in 5 of 5Insomnia in 4 of 5

Who does AI recommend more?

Bruno, named ahead of Insomnia in every answer

Bruno first in 5Insomnia never first

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Top API testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bruno appeared in all five answers. Insomnia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bruno was listed before Insomnia in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. SoapUI4th
  5. Hoppscotch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoapUI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API testing tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bruno or Insomnia more popular in search?

This chart shows how often people search Google for Bruno and Insomnia by name. Each line represents a brand's share of searches for all five API testing tools we track, month by month, from searches in New Zealand.

Bruno and Insomnia among API testing tools in New Zealand, by month

Share of searches by month for Insomnia, Bruno. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSoapUIInsomniaBruno
Oct 202559.3%36.6%2.5%1.4%0.23%
Nov 202563.8%32%2.2%1.5%0.49%
Dec 202549.6%46.9%2.1%0.88%0.59%
Jan 202660.1%35.3%2.4%1.7%0.35%
Feb 202663.4%31.3%2.8%1.9%0.63%
Mar 202663%31.9%2.2%1.9%0.97%
Apr 202657.7%37.4%2%2.3%0.57%
May 202653.9%41.5%2.8%1.3%0.52%
Jun 202664.1%31.3%2.8%1.2%0.62%
Jul 202660.6%34.6%3.1%1.4%0.35%
Aug 202659.1%37.8%2%0.86%0.29%
Sep 202654.4%41.5%2.2%1.3%0.63%

How has the Bruno and Insomnia comparison changed over the last 12 months?

3 findings
  • Insomnia was ahead of Bruno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bruno’s share of searches among API testing tools in New Zealand moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 10 to 20.
  • Across the 12 months ending September 2026, Insomnia’s share of searches among API testing tools in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 60 to 40.

How did search popularity change for New Zealand API testing tools in September 2026?

2 changes

  1. Estimated monthly branded searches for Bruno in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  2. Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bruno’s and Insomnia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bruno

1 branded search term

  • bruno api client

Insomnia

2 branded search terms

  • insomnia api
  • insomnia rest

How the Brand Demand Index is measured

Other head-to-heads among API testing tools

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