Brandwave

How popular isBruno?

In September 2026, people searched for Bruno by name about 30 times in New Zealand, about the same as the previous year. These searches made up 0.63% of all New Zealand API testing tool searches, placing Bruno fifth out of five tools. When we asked both ChatGPT and Google AI Overviews about API testing tools, Bruno appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Bruno is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. PostmanShare of searches 54.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HoppscotchShare of searches 41.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SoapUIShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. InsomniaShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BrunoShare of searches 0.63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top API testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bruno appeared in all five answers. Bruno is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. SoapUI4th
  5. Hoppscotch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoapUI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API testing tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which API testing tools compete with Bruno?

Bruno against API testing tools in New Zealand, by month

Share of searches by month for Postman, Hoppscotch, SoapUI, Bruno. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSoapUIInsomniaBruno
Oct 202559.3%36.6%2.5%1.4%0.23%
Nov 202563.8%32%2.2%1.5%0.49%
Dec 202549.6%46.9%2.1%0.88%0.59%
Jan 202660.1%35.3%2.4%1.7%0.35%
Feb 202663.4%31.3%2.8%1.9%0.63%
Mar 202663%31.9%2.2%1.9%0.97%
Apr 202657.7%37.4%2%2.3%0.57%
May 202653.9%41.5%2.8%1.3%0.52%
Jun 202664.1%31.3%2.8%1.2%0.62%
Jul 202660.6%34.6%3.1%1.4%0.35%
Aug 202659.1%37.8%2%0.86%0.29%
Sep 202654.4%41.5%2.2%1.3%0.63%

  1. 1.Postman

    54.4%

    Held 1st. 1.7K estimated branded searches, -16.1% vs prior month. Share -4.6 points.

  2. 2.Hoppscotch

    41.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.SoapUI

    2.2%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Insomnia

    1.3%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  5. 5.Bruno

    0.63%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.3 points.

Compare popularity between Bruno and its closest rivals

How has branded search demand for Bruno changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bruno in New Zealand held steady at 30.
  • Across the 12 months ending September 2026, Bruno’s share of searches among API testing tools in New Zealand held steady, from 0.23% to 0.63%.

How did search popularity change for New Zealand API testing tools in September 2026?

5 changes

  1. In September 2026, Hoppscotch gained share of searches among API testing tools in New Zealand, from 37.8% to 41.5%.

  2. In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%.

  3. Estimated monthly branded searches for Bruno in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for SoapUI in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are Bruno’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bruno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bruno api client
  • bruno api docs
  • bruno api testing

Do you work for Bruno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bruno compete?

Bruno is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
API development tools6th of 60.84%Show ranking
API testing tools5th of 50.63%Shown above
Creator with pink hair and a pink jacket

Is Bruno your brand?

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