Brandwave

Insomnia vs SoapUI:Which is more popular?

In September 2026, SoapUI had more branded searches than Insomnia among API testing tools in New Zealand. SoapUI had about 70 branded searches, while Insomnia had 40. SoapUI made up 2.2% of all API testing tool searches we track, and Insomnia accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about API testing tools, Insomnia appeared in four of the five answers and SoapUI in two. Insomnia was mentioned before SoapUI in four out of five answers.

Among API testing tools in New Zealand in September 2026

Who do people search for more?

SoapUI, about 75% more searches than Insomnia

SoapUI 70 searchesInsomnia 40 searches

Who does AI mention more?

Insomnia, mentioned in 4 of 5 answers, SoapUI in 2

Insomnia in 4 of 5SoapUI in 2 of 5

Who does AI recommend more?

Insomnia, named ahead of SoapUI in 4 of 5 answers

Insomnia first in 4SoapUI first in 1

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Top API testing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insomnia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SoapUI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Insomnia was listed before SoapUI in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. SoapUI4th
  5. Hoppscotch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoapUI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API testing tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Insomnia or SoapUI more popular in search?

This chart shows how often people search Google for Insomnia and SoapUI by name. Each line represents a brand's share of searches for all five API testing tools we track, month by month, from searches in New Zealand.

Insomnia and SoapUI among API testing tools in New Zealand, by month

Share of searches by month for SoapUI, Insomnia. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSoapUIInsomniaBruno
Oct 202559.3%36.6%2.5%1.4%0.23%
Nov 202563.8%32%2.2%1.5%0.49%
Dec 202549.6%46.9%2.1%0.88%0.59%
Jan 202660.1%35.3%2.4%1.7%0.35%
Feb 202663.4%31.3%2.8%1.9%0.63%
Mar 202663%31.9%2.2%1.9%0.97%
Apr 202657.7%37.4%2%2.3%0.57%
May 202653.9%41.5%2.8%1.3%0.52%
Jun 202664.1%31.3%2.8%1.2%0.62%
Jul 202660.6%34.6%3.1%1.4%0.35%
Aug 202659.1%37.8%2%0.86%0.29%
Sep 202654.4%41.5%2.2%1.3%0.63%

How has the Insomnia and SoapUI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Insomnia took it in April 2026, SoapUI took it in May 2026.
  • Across the 12 months ending September 2026, Insomnia’s share of searches among API testing tools in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 60 to 40.
  • Across the 12 months ending September 2026, SoapUI’s share of searches among API testing tools in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 110 to 70.

How did search popularity change for New Zealand API testing tools in September 2026?

2 changes

  1. Estimated monthly branded searches for SoapUI in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  2. Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Insomnia’s and SoapUI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Insomnia

2 branded search terms

  • insomnia api
  • insomnia rest

SoapUI

1 branded search term

  • soapui

How the Brand Demand Index is measured

Other head-to-heads among API testing tools

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