Brandwave

How popular isPostman?

In September 2026, people searched for Postman by name about 1,760 times in New Zealand, a 32.8% decrease from the previous year. These searches made up 49% of all New Zealand API development tool searches, placing Postman first out of six tools. When we asked both ChatGPT and Google AI Overviews about API development tools, Postman appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Postman is the most searched of 6 competitors and the most recommended in AI answers.

  1. PostmanShare of searches 49%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HoppscotchShare of searches 36.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. SwaggerShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. InsomniaShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. KongShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top API development tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Postman appeared in all five answers. Postman is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. Swagger4th
  5. Kong5th
  6. Hoppscotch6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API development tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which API development tools compete with Postman?

Postman against API development tools in New Zealand, by month

Share of searches by month for Postman, Hoppscotch, Swagger. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSwaggerInsomniaKongBruno
Oct 202555.2%33.9%8%1.7%0.63%0.63%
Nov 202558.1%28.7%10.2%1.8%0.44%0.88%
Dec 202546%43%8.6%1.3%0.27%0.81%
Jan 202654.7%31.8%10.4%2.2%0.31%0.63%
Feb 202656.7%27.2%12.3%2.2%0.54%1.1%
Mar 202655.6%27.9%11.9%2.3%0.42%1.9%
Apr 202652.8%34%9.3%2.6%0.52%0.77%
May 202649.9%37.8%9%1.7%0.47%1.2%
Jun 202657.3%27.6%11.6%1.4%0.81%1.4%
Jul 202652.8%30.3%13.4%1.8%0.59%1.2%
Aug 202651.4%32.6%13.3%1.2%0.74%0.74%
Sep 202649%36.8%10.6%1.7%1.1%0.84%

  1. 1.Postman

    49%

    Held 1st. 1.8K estimated branded searches, -15.4% vs prior month. Share -2.3 points.

  2. 2.Hoppscotch

    36.8%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +4.2 points.

  3. 3.Swagger

    10.6%

    Held 3rd. 380 estimated branded searches, -29.6% vs prior month. Share -2.7 points.

  4. 4.Insomnia

    1.7%

    Held 4th. 60 estimated branded searches, +20% vs prior month. Share +0.4 points.

  5. 5.Kong

    1.1%

    Moved from 6th to 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  6. 6.Bruno

    0.84%

    Moved from 5th to 6th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Postman and its closest rivals

Every comparison with Postman

4 comparisons

How has branded search demand for Postman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Postman in New Zealand fell from 2.6K to 1.8K.
  • Across the 12 months ending September 2026, Postman’s share of searches among API development tools in New Zealand decreased from 55.2% to 49%.
  • Across the 12 months ending September 2026, Postman’s share of searches among API development tools in New Zealand peaked at 58.1% in November 2025 and was lowest at 46% in December 2025.

How did search popularity change for New Zealand API development tools in September 2026?

6 changes

  1. In September 2026, Hoppscotch gained share of searches among API development tools in New Zealand, from 32.6% to 36.8%.

  2. In September 2026, Swagger lost share of searches among API development tools in New Zealand, from 13.3% to 10.6%.

  3. In September 2026, Postman lost share of searches among API development tools in New Zealand, from 51.4% to 49%.

  4. In September 2026, Kong rose from 6th to 5th among API development tools in New Zealand.

  5. In September 2026, Bruno fell from 5th to 6th among API development tools in New Zealand.

  6. Estimated monthly branded searches for Insomnia in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026.

How are Postman’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dl postman
  • installing postman
  • postman
  • postman api client
  • postman api docs
  • postman api testing
  • postman web

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How the Brand Demand Index is measured

Where does Postman compete?

Postman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
API development tools1st of 649%Shown above
API testing tools1st of 554.4%Show ranking
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