Brandwave

How popular isKong?

In September 2026, people searched for Kong by name about 40 times in New Zealand, a 33.3% increase from the previous year. These searches made up 1.1% of all New Zealand API development tool searches, placing Kong fifth out of six tools. When we asked both ChatGPT and Google AI Overviews about API development tools, Kong appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Kong is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. PostmanShare of searches 49%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HoppscotchShare of searches 36.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. SwaggerShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. InsomniaShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. KongShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top API development tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kong is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. Swagger4th
  5. Kong5th
  6. Hoppscotch6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API development tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which API development tools compete with Kong?

Kong against API development tools in New Zealand, by month

Share of searches by month for Postman, Hoppscotch, Swagger, Kong. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSwaggerInsomniaKongBruno
Oct 202555.2%33.9%8%1.7%0.63%0.63%
Nov 202558.1%28.7%10.2%1.8%0.44%0.88%
Dec 202546%43%8.6%1.3%0.27%0.81%
Jan 202654.7%31.8%10.4%2.2%0.31%0.63%
Feb 202656.7%27.2%12.3%2.2%0.54%1.1%
Mar 202655.6%27.9%11.9%2.3%0.42%1.9%
Apr 202652.8%34%9.3%2.6%0.52%0.77%
May 202649.9%37.8%9%1.7%0.47%1.2%
Jun 202657.3%27.6%11.6%1.4%0.81%1.4%
Jul 202652.8%30.3%13.4%1.8%0.59%1.2%
Aug 202651.4%32.6%13.3%1.2%0.74%0.74%
Sep 202649%36.8%10.6%1.7%1.1%0.84%

  1. 1.Postman

    49%

    Held 1st. 1.8K estimated branded searches, -15.4% vs prior month. Share -2.3 points.

  2. 2.Hoppscotch

    36.8%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +4.2 points.

  3. 3.Swagger

    10.6%

    Held 3rd. 380 estimated branded searches, -29.6% vs prior month. Share -2.7 points.

  4. 4.Insomnia

    1.7%

    Held 4th. 60 estimated branded searches, +20% vs prior month. Share +0.4 points.

  5. 5.Kong

    1.1%

    Moved from 6th to 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  6. 6.Bruno

    0.84%

    Moved from 5th to 6th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Kong and its closest rivals

How has branded search demand for Kong changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kong in New Zealand rose from 30 to 40.
  • Across the 12 months ending September 2026, Kong rose from 6th to 5th among API development tools in New Zealand.

How did search popularity change for New Zealand API development tools in September 2026?

6 changes

  1. In September 2026, Hoppscotch gained share of searches among API development tools in New Zealand, from 32.6% to 36.8%.

  2. In September 2026, Swagger lost share of searches among API development tools in New Zealand, from 13.3% to 10.6%.

  3. In September 2026, Postman lost share of searches among API development tools in New Zealand, from 51.4% to 49%.

  4. In September 2026, Kong rose from 6th to 5th among API development tools in New Zealand.

  5. In September 2026, Bruno fell from 5th to 6th among API development tools in New Zealand.

  6. Estimated monthly branded searches for Insomnia in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026.

How are Kong’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kong gateway

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How the Brand Demand Index is measured

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