Insomnia vs Kong:Which is more popular?
In September 2026, Insomnia had more branded searches than Kong among API development tools in New Zealand. Insomnia had about 60 branded searches, while Kong had 40. Insomnia made up 1.7% of all API development tool searches we track, and Kong accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about API development tools, Insomnia appeared in all five answers and Kong in three. Insomnia was mentioned before Kong in every answer.
Who do people search for more?
Insomnia, about 50% more searches than Kong
Who does AI mention more?
Insomnia, mentioned in every answer we collected
Who does AI recommend more?
Insomnia, named ahead of Kong in every answer
Follow Insomnia vs Kong and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top API development tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Insomnia appeared in all five answers. Kong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Insomnia was listed before Kong in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Insomnia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Swagger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoppscotch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about API development tools
5 answers
Asked ChatGPT
“Which API development tool should I use in New Zealand?”
Asked ChatGPT
“What are the best API development tools in New Zealand?”
Asked ChatGPT
“What's the best API development tool in New Zealand for developers?”
Searched Google, AI Overview
“api development tools”
Searched Google, AI Overview
“best api tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Insomnia or Kong more popular in search?
This chart shows how often people search Google for Insomnia and Kong by name. Each line represents a brand's share of searches for all six API development tools we track, month by month, from searches in New Zealand.
Share of searches by month for Insomnia, Kong. The figures are in the table below the chart.
View monthly share of searches table
| Month | Postman | Hoppscotch | Swagger | Insomnia | Kong | Bruno |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 33.9% | 8% | 1.7% | 0.63% | 0.63% |
| Nov 2025 | 58.1% | 28.7% | 10.2% | 1.8% | 0.44% | 0.88% |
| Dec 2025 | 46% | 43% | 8.6% | 1.3% | 0.27% | 0.81% |
| Jan 2026 | 54.7% | 31.8% | 10.4% | 2.2% | 0.31% | 0.63% |
| Feb 2026 | 56.7% | 27.2% | 12.3% | 2.2% | 0.54% | 1.1% |
| Mar 2026 | 55.6% | 27.9% | 11.9% | 2.3% | 0.42% | 1.9% |
| Apr 2026 | 52.8% | 34% | 9.3% | 2.6% | 0.52% | 0.77% |
| May 2026 | 49.9% | 37.8% | 9% | 1.7% | 0.47% | 1.2% |
| Jun 2026 | 57.3% | 27.6% | 11.6% | 1.4% | 0.81% | 1.4% |
| Jul 2026 | 52.8% | 30.3% | 13.4% | 1.8% | 0.59% | 1.2% |
| Aug 2026 | 51.4% | 32.6% | 13.3% | 1.2% | 0.74% | 0.74% |
| Sep 2026 | 49% | 36.8% | 10.6% | 1.7% | 1.1% | 0.84% |
How has the Insomnia and Kong comparison changed over the last 12 months?
3 findings
- Insomnia was ahead of Kong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insomnia’s share of searches among API development tools in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 12 months ending September 2026, Kong’s share of searches among API development tools in New Zealand moved from 0.63% to 1.1%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand API development tools in September 2026?
2 changes
In September 2026, Kong rose from 6th to 5th among API development tools in New Zealand.
Estimated monthly branded searches for Insomnia in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Insomnia’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among API development tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.