Brandwave

Bruno vs Kong:Which is more popular?

In September 2026, Kong had more branded searches than Bruno among API development tools in New Zealand. Kong had about 40 branded searches, while Bruno had 30. Kong made up 1.1% of all API development tool searches we track, and Bruno accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about API development tools, Bruno appeared in all five answers and Kong in three. Bruno was mentioned before Kong in every answer.

Among API development tools in New Zealand in September 2026

Who do people search for more?

Kong, about 33% more searches than Bruno

Kong 40 searchesBruno 30 searches

Who does AI mention more?

Bruno, mentioned in every answer we collected

Bruno in 5 of 5Kong in 3 of 5

Who does AI recommend more?

Bruno, named ahead of Kong in every answer

Bruno first in 5Kong never first

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Top API development tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bruno appeared in all five answers. Kong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bruno was listed before Kong in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postman1st
  2. Bruno2nd
  3. Insomnia3rd
  4. Swagger4th
  5. Kong5th
  6. Hoppscotch6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insomnia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bruno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoppscotch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API development tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bruno or Kong more popular in search?

This chart shows how often people search Google for Bruno and Kong by name. Each line represents a brand's share of searches for all six API development tools we track, month by month, from searches in New Zealand.

Bruno and Kong among API development tools in New Zealand, by month

Share of searches by month for Kong, Bruno. The figures are in the table below the chart.

View monthly share of searches table
MonthPostmanHoppscotchSwaggerInsomniaKongBruno
Oct 202555.2%33.9%8%1.7%0.63%0.63%
Nov 202558.1%28.7%10.2%1.8%0.44%0.88%
Dec 202546%43%8.6%1.3%0.27%0.81%
Jan 202654.7%31.8%10.4%2.2%0.31%0.63%
Feb 202656.7%27.2%12.3%2.2%0.54%1.1%
Mar 202655.6%27.9%11.9%2.3%0.42%1.9%
Apr 202652.8%34%9.3%2.6%0.52%0.77%
May 202649.9%37.8%9%1.7%0.47%1.2%
Jun 202657.3%27.6%11.6%1.4%0.81%1.4%
Jul 202652.8%30.3%13.4%1.8%0.59%1.2%
Aug 202651.4%32.6%13.3%1.2%0.74%0.74%
Sep 202649%36.8%10.6%1.7%1.1%0.84%

How has the Bruno and Kong comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Kong took it in September 2026.
  • Across the 12 months ending September 2026, Bruno’s share of searches among API development tools in New Zealand moved from 0.63% to 0.84%, and its estimated monthly branded searches held steady at 30.
  • Across the 12 months ending September 2026, Kong’s share of searches among API development tools in New Zealand moved from 0.63% to 1.1%, and its estimated monthly branded searches moved from 30 to 40.

How did search popularity change for New Zealand API development tools in September 2026?

2 changes

  1. In September 2026, Kong rose from 6th to 5th among API development tools in New Zealand.

  2. In September 2026, Bruno fell from 5th to 6th among API development tools in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bruno’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bruno

3 branded search terms

  • bruno api client
  • bruno api docs
  • bruno api testing

Kong

1 branded search term

  • kong gateway

How the Brand Demand Index is measured

Other head-to-heads among API development tools

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