How popular isGitHub Copilot in search?
In August 2026, there were an estimated 3K branded searches for GitHub Copilot in New Zealand which is up 11.2% over the last 11 months. GitHub Copilot holds 30.2% estimated Share of Search among New Zealand AI coding assistants and is ranked 2nd of 6 competitors for search popularity.
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Which AI coding assistants compete with GitHub Copilot?
Share of Search by month for Replit, GitHub Copilot, Cursor, Lovable, Bolt. The figures are in the table below the chart.
View monthly share of search table
| Month | Replit | GitHub Copilot | Cursor | Lovable | Bolt | Windsurf |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.1% | 15.4% | 9.2% | 6.3% | 3% |
| Nov 2025 | 43.3% | 24.8% | 17.3% | 7.9% | 4.1% | 2.5% |
| Dec 2025 | 46.9% | 24.9% | 13.4% | 8.4% | 4% | 2.4% |
| Jan 2026 | 41.5% | 30.4% | 13.2% | 9.3% | 3.4% | 2.1% |
| Feb 2026 | 42.2% | 30.8% | 14.2% | 7.5% | 3.1% | 2.2% |
| Mar 2026 | 36.1% | 37.4% | 14.5% | 7.8% | 2.4% | 1.8% |
| Apr 2026 | 31.9% | 43.5% | 12.6% | 8.3% | 1.9% | 1.7% |
| May 2026 | 32.9% | 39.3% | 12.9% | 10.8% | 2.3% | 1.8% |
| Jun 2026 | 35.5% | 34.5% | 16.2% | 9.3% | 2.3% | 2.3% |
| Jul 2026 | 34.2% | 35.9% | 12.7% | 12.5% | 2.7% | 2% |
| Aug 2026 | 39.1% | 30.2% | 15.4% | 9.6% | 3.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 39.1% | 3.9K | +22.9% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.2% | 3K | -9.4% | -5.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.4% | 1.5K | +29.9% | +2.6 points | |
| 4, held 4th | 9.6% | 950 | -17.4% | -2.9 points | |
| 5, held 5th | 3.9% | 390 | +56% | +1.2 points | |
| 6, held 6th | 1.8% | 180 | 0% | -0.1 points |
1.
Replit39.1%
moved from 2nd to 1st · 3.9K estimated branded searches · +22.9% vs prior month · +4.9 points
30.2%
moved from 1st to 2nd · 3K estimated branded searches · -9.4% vs prior month · -5.7 points
3.
Cursor15.4%
held 3rd · 1.5K estimated branded searches · +29.9% vs prior month · +2.6 points
4.
Lovable9.6%
held 4th · 950 estimated branded searches · -17.4% vs prior month · -2.9 points
5.
Bolt3.9%
held 5th · 390 estimated branded searches · +56% vs prior month · +1.2 points
6.
Windsurf
1.8%
held 6th · 180 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between GitHub Copilot and its closest rivals
How has branded search demand for GitHub Copilot changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GitHub Copilot in New Zealand rose from 2.7K to 3K.
- Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding assistants in New Zealand increased from 27.1% to 30.2%.
- Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding assistants in New Zealand peaked at 43.5% in April 2026 and was lowest at 24.8% in November 2025.
How did search popularity change for New Zealand AI coding assistants in August 2026?
6 changes
In August 2026, Replit overtook GitHub Copilot to take the highest estimated Share of Search among AI coding assistants in New Zealand, at 39.1%.
In August 2026, Cursor gained estimated Share of Search among AI coding assistants in New Zealand, from 12.7% to 15.4%.
In August 2026, Bolt gained estimated Share of Search among AI coding assistants in New Zealand, from 2.7% to 3.9%.
In August 2026, GitHub Copilot lost estimated Share of Search among AI coding assistants in New Zealand, from 35.9% to 30.2%.
In August 2026, Lovable lost estimated Share of Search among AI coding assistants in New Zealand, from 12.5% to 9.6%.
Estimated monthly branded searches for Windsurf in New Zealand fell 40% over 11 measured months, from 300 to 180 in August 2026.
How is GitHub Copilot measured?
Brandwave collects information about searches that people make online using GitHub Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- copilot ai free
- copilot business
- copilot for business
- copilot free
- copilot github
- git copilot free
- git copilot price
- github copilot
- github copilot ai
- github copilot cli
- github copilot coding
- github copilot cost
- github copilot ide
- github copilot model
- github copilot online
- github copilot student
- github copilot subscribe
- githubcopilot
- using copilot
- vscode copilot
Who owns GitHub Copilot?
GitHub Copilot is owned by 
Microsoft. Brandwave also tracks 
Bing, GitHub Actions, 
LinkedIn Ads, Microsoft 365, 
Microsoft Authenticator, Microsoft Bookings, 
Microsoft Dynamics 365, Microsoft Edge, 
Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, 
Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, in New Zealand.
Do you work for GitHub Copilot? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is GitHub Copilot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.