GitHub Copilot vs Windsurf:Which is more popular by branded search in New Zealand?
In August 2026, GitHub Copilot had more branded searches than Windsurf among AI coding assistants in New Zealand. GitHub Copilot was estimated to have 3K branded searches compared to Windsurf’s 180, and held a 30.2% Share of Search versus Windsurf’s 1.8%.
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Which is more popular in search, GitHub Copilot or Windsurf?
Compare the AI coding assistants New Zealand developers build with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitHub Copilot, Windsurf. The figures are in the table below the chart.
View monthly share of search table
| Month | Replit | GitHub Copilot | Cursor | Lovable | Bolt | Windsurf |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.1% | 15.4% | 9.2% | 6.3% | 3% |
| Nov 2025 | 43.3% | 24.8% | 17.3% | 7.9% | 4.1% | 2.5% |
| Dec 2025 | 46.9% | 24.9% | 13.4% | 8.4% | 4% | 2.4% |
| Jan 2026 | 41.5% | 30.4% | 13.2% | 9.3% | 3.4% | 2.1% |
| Feb 2026 | 42.2% | 30.8% | 14.2% | 7.5% | 3.1% | 2.2% |
| Mar 2026 | 36.1% | 37.4% | 14.5% | 7.8% | 2.4% | 1.8% |
| Apr 2026 | 31.9% | 43.5% | 12.6% | 8.3% | 1.9% | 1.7% |
| May 2026 | 32.9% | 39.3% | 12.9% | 10.8% | 2.3% | 1.8% |
| Jun 2026 | 35.5% | 34.5% | 16.2% | 9.3% | 2.3% | 2.3% |
| Jul 2026 | 34.2% | 35.9% | 12.7% | 12.5% | 2.7% | 2% |
| Aug 2026 | 39.1% | 30.2% | 15.4% | 9.6% | 3.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the GitHub Copilot and Windsurf comparison changed over the last 12 months?
3 findings
- GitHub Copilot was ahead of Windsurf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding assistants in New Zealand moved from 27.1% to 30.2%, and its estimated monthly branded searches moved from 2.7K to 3K.
- Across the 11 months ending August 2026, Windsurf’s estimated Share of Search among AI coding assistants in New Zealand moved from 3% to 1.8%, and its estimated monthly branded searches moved from 300 to 180.
How did search popularity change for New Zealand AI coding assistants in August 2026?
3 changes
In August 2026, Replit overtook GitHub Copilot to take the highest estimated Share of Search among AI coding assistants in New Zealand, at 39.1%.
In August 2026, GitHub Copilot lost estimated Share of Search among AI coding assistants in New Zealand, from 35.9% to 30.2%.
Estimated monthly branded searches for Windsurf in New Zealand fell 40% over 11 measured months, from 300 to 180 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GitHub Copilot’s and Windsurf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GitHub Copilot
20 branded search terms
- copilot ai free
- copilot business
- copilot for business
- copilot free
- copilot github
- git copilot free
- git copilot price
- github copilot
- github copilot ai
- github copilot cli
- github copilot coding
- github copilot cost
- github copilot ide
- github copilot model
- github copilot online
- github copilot student
- github copilot subscribe
- githubcopilot
- using copilot
- vscode copilot
Windsurf
5 branded search terms
- codeium
- windsurf ai
- windsurf coding
- windsurf editor
- windsurf ide
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