Brandwave

How popular isWindsurf in search?

In August 2026, there were an estimated 180 branded searches for Windsurf in New Zealand which is down 40% over the last 11 months. Windsurf holds 1.8% estimated Share of Search among New Zealand AI coding assistants and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Replit39.1%
  2. GitHub Copilot30.2%
  3. Cursor15.4%
  4. Lovable9.6%
  5. Bolt3.9%
  6. Windsurf1.8%
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Which AI coding assistants compete with Windsurf?

Windsurf against AI coding assistants in New Zealand, by month

Share of Search by month for Replit, GitHub Copilot, Cursor, Lovable, Bolt, Windsurf. The figures are in the table below the chart.

View monthly share of search table
MonthReplitGitHub CopilotCursorLovableBoltWindsurf
Oct 202539%27.1%15.4%9.2%6.3%3%
Nov 202543.3%24.8%17.3%7.9%4.1%2.5%
Dec 202546.9%24.9%13.4%8.4%4%2.4%
Jan 202641.5%30.4%13.2%9.3%3.4%2.1%
Feb 202642.2%30.8%14.2%7.5%3.1%2.2%
Mar 202636.1%37.4%14.5%7.8%2.4%1.8%
Apr 202631.9%43.5%12.6%8.3%1.9%1.7%
May 202632.9%39.3%12.9%10.8%2.3%1.8%
Jun 202635.5%34.5%16.2%9.3%2.3%2.3%
Jul 202634.2%35.9%12.7%12.5%2.7%2%
Aug 202639.1%30.2%15.4%9.6%3.9%1.8%
Sep 2026——————
  1. 1.Replit

    39.1%

    moved from 2nd to 1st · 3.9K estimated branded searches · +22.9% vs prior month · +4.9 points

  2. moved from 1st to 2nd · 3K estimated branded searches · -9.4% vs prior month · -5.7 points

  3. 3.Cursor

    15.4%

    held 3rd · 1.5K estimated branded searches · +29.9% vs prior month · +2.6 points

  4. 4.Lovable

    9.6%

    held 4th · 950 estimated branded searches · -17.4% vs prior month · -2.9 points

  5. 5.Bolt

    3.9%

    held 5th · 390 estimated branded searches · +56% vs prior month · +1.2 points

  6. 6.Windsurf

    1.8%

    held 6th · 180 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Windsurf and its closest rivals

How has branded search demand for Windsurf changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Windsurf in New Zealand fell from 300 to 180.
  • Across the 11 months ending August 2026, Windsurf’s estimated Share of Search among AI coding assistants in New Zealand decreased from 3% to 1.8%.
  • Across the 11 months ending August 2026, Windsurf’s estimated Share of Search among AI coding assistants in New Zealand peaked at 3% in October 2025 and was lowest at 1.7% in April 2026.

How did search popularity change for New Zealand AI coding assistants in August 2026?

  1. In August 2026, Replit overtook GitHub Copilot to take the highest estimated Share of Search among AI coding assistants in New Zealand, at 39.1%.

  2. In August 2026, Cursor gained estimated Share of Search among AI coding assistants in New Zealand, from 12.7% to 15.4%.

  3. In August 2026, Bolt gained estimated Share of Search among AI coding assistants in New Zealand, from 2.7% to 3.9%.

  4. In August 2026, GitHub Copilot lost estimated Share of Search among AI coding assistants in New Zealand, from 35.9% to 30.2%.

  5. In August 2026, Lovable lost estimated Share of Search among AI coding assistants in New Zealand, from 12.5% to 9.6%.

  6. Estimated monthly branded searches for Windsurf in New Zealand fell 40% over 11 measured months, from 300 to 180 in August 2026.

How is Windsurf measured?

Brandwave collects information about searches that people make online using Windsurf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • codeium
  • windsurf ai
  • windsurf coding
  • windsurf editor
  • windsurf ide

How the Brand Demand Index is measured

Who owns Windsurf?

Windsurf is owned by Cognition. Brandwave does not track any other brands owned by Cognition.

Do you work for Windsurf? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Windsurf your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.