Brandwave

How popular isMicrosoft Surface in search?

In August 2026, there were an estimated 10.1K branded searches for Microsoft Surface in New Zealand which is down 6.5% over the last 11 months. Microsoft Surface holds 6.8% estimated Share of Search among New Zealand laptop brands and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. MacBook46.2%
  2. Lenovo13.9%
  3. HP13%
  4. ASUS8%
  5. Microsoft Surface6.8%
  6. Razer5.4%
  7. Acer3.3%
  8. Dell2.9%
  9. MSI0.5%
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Which laptop brands compete with Microsoft Surface?

Microsoft Surface against laptop brands in New Zealand, by month

Share of Search by month for MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

  1. 1.MacBook

    46.2%

    held 1st · 68.4K estimated branded searches · +4.9% vs prior month · +0.3 points

  2. 2.Lenovo

    13.9%

    held 2nd · 20.5K estimated branded searches · +0.34% vs prior month · -0.5 points

  3. 3.HP

    13%

    held 3rd · 19.3K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.ASUS

    8%

    held 4th · 11.8K estimated branded searches · +2.7% vs prior month · -0.1 points

  5. 5.Microsoft Surface

    6.8%

    held 5th · 10.1K estimated branded searches · +0.4% vs prior month · -0.3 points

  6. 6.Razer

    5.4%

    held 6th · 8K estimated branded searches · +13.8% vs prior month · +0.5 points

  7. 7.Acer

    3.3%

    moved from 8th to 7th · 4.8K estimated branded searches · +20.7% vs prior month · +0.4 points

  8. 8.Dell

    2.9%

    moved from 7th to 8th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  9. 9.MSI

    0.5%

    held 9th · 740 estimated branded searches · -7.5% vs prior month · -0.1 points

Compare search popularity between Microsoft Surface and its closest rivals

How has branded search demand for Microsoft Surface changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Surface in New Zealand fell from 10.8K to 10.1K.
  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand decreased from 8.3% to 6.8%.
  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 5.9% in March 2026.
  • Across the 11 months ending August 2026, Microsoft Surface fell from 4th to 5th among laptop brands in New Zealand.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.

  2. In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.

  3. In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.

  4. Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.

  5. Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

Which tablet brands compete with Microsoft Surface?

Microsoft Surface against tablet brands in New Zealand, by month

Share of Search by month for iPad, Microsoft Surface, Samsung Galaxy Tab, Lenovo Tab. The figures are in the table below the chart.

View monthly share of search table
MonthiPadMicrosoft SurfaceSamsung Galaxy TabLenovo TabAmazon Fire Tablet
Oct 202575.6%11.9%8.2%3.9%0.29%
Nov 202576.1%10.9%8.7%3.9%0.33%
Dec 202577.9%9.3%8%4.5%0.3%
Jan 202676.2%11.3%7.9%4.3%0.29%
Feb 202677.1%11.6%7.3%3.7%0.24%
Mar 202676.2%12.4%7.7%3.5%0.27%
Apr 202677.4%10.7%7.7%3.9%0.29%
May 202676.2%11.5%8.1%3.8%0.28%
Jun 202675.9%12.8%7.5%3.5%0.28%
Jul 202676.9%11.3%7.2%4.3%0.29%
Aug 202676.5%11.6%7.3%4.3%0.31%
Sep 2026—————

  1. 1.iPad

    76.5%

    held 1st · 66.7K estimated branded searches · -2.6% vs prior month · -0.5 points

  2. 2.Microsoft Surface

    11.6%

    held 2nd · 10.1K estimated branded searches · +0.4% vs prior month · +0.3 points

  3. 3.Samsung Galaxy Tab

    7.3%

    held 3rd · 6.4K estimated branded searches · -0.16% vs prior month · +0.1 points

  4. 4.Lenovo Tab

    4.3%

    held 4th · 3.7K estimated branded searches · -1.8% vs prior month · 0 points

  5. 5.Amazon Fire Tablet

    0.31%

    held 5th · 270 estimated branded searches · +3.8% vs prior month · 0 points

Compare search popularity between Microsoft Surface and its closest rivals

How has branded search demand for Microsoft Surface changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand peaked at 12.8% in June 2026 and was lowest at 9.3% in December 2025.

How did search popularity change for New Zealand tablet brands in August 2026?

  1. Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.

How is Microsoft Surface measured?

Brandwave collects information about searches that people make online using Microsoft Surface’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • microsoft com
  • microsoft surface laptop
  • microsoft surface laptop 7
  • microsoft surface near me
  • microsoft surface nz
  • microsoft surface pro 11
  • microsoft surface tab
  • microsoftsurface
  • microsoftsurface laptop
  • pc surface pro
  • surface laptop
  • surface laptop 7
  • surface laptop notebook
  • surface laptop tablet
  • surface pro
  • surface pro 11
  • surface pro 4
  • surface pro 7
  • surface pro 8
  • surface pro 9
  • surface pro laptop

How the Brand Demand Index is measured

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