Dell vs Microsoft Surface:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Surface had more branded searches than Dell among laptop brands in New Zealand. Microsoft Surface was estimated to have 10.1K branded searches compared to Dell’s 4.3K, and held a 6.8% Share of Search versus Dell’s 2.9%.
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Which is more popular in search, Dell or Microsoft Surface?
Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Surface, Dell. The figures are in the table below the chart.
View monthly share of search table
| Month | MacBook | Lenovo | HP | ASUS | Microsoft Surface | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 14.5% | 14.5% | 8.2% | 8.3% | 5.7% | 3.5% | 3% | 0.53% |
| Nov 2025 | 42% | 16.7% | 13.6% | 8.2% | 7.9% | 5.7% | 3.1% | 2.3% | 0.51% |
| Dec 2025 | 43.4% | 16.1% | 12.2% | 8.2% | 7.4% | 7% | 3% | 2.3% | 0.47% |
| Jan 2026 | 43% | 16.1% | 13.3% | 7.7% | 6.9% | 5.8% | 4.4% | 2.4% | 0.54% |
| Feb 2026 | 46.4% | 14.3% | 13.7% | 7.9% | 6.8% | 4.6% | 3.2% | 2.4% | 0.57% |
| Mar 2026 | 53.4% | 11.7% | 13.3% | 6.7% | 5.9% | 3.8% | 2.6% | 2.2% | 0.46% |
| Apr 2026 | 43.9% | 14.7% | 13.9% | 8.2% | 6.9% | 5.9% | 3.1% | 2.9% | 0.56% |
| May 2026 | 47.2% | 13.1% | 13.3% | 8% | 6.8% | 5.2% | 2.9% | 3% | 0.53% |
| Jun 2026 | 47.5% | 13.4% | 12.5% | 7.5% | 7.6% | 5% | 2.8% | 3.2% | 0.5% |
| Jul 2026 | 45.9% | 14.4% | 12.9% | 8.1% | 7.1% | 5% | 2.8% | 3.3% | 0.56% |
| Aug 2026 | 46.2% | 13.9% | 13% | 8% | 6.8% | 5.4% | 3.3% | 2.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Dell and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of Dell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 3.9K to 4.3K.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand moved from 8.3% to 6.8%, and its estimated monthly branded searches moved from 10.8K to 10.1K.
How did search popularity change for New Zealand laptop brands in August 2026?
1 change
In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Dell’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dell
32 branded search terms
- dell 24 monitor
- dell 27 inch monitor
- dell 27 monitor
- dell 34 inch curved monitor
- dell 4k monitor
- dell alienware laptop
- dell business laptops
- dell curved monitor
- dell g15 gaming laptop
- dell gaming laptop
- dell gaming monitor
- dell inspiron 15 laptop
- dell inspiron laptop
- dell laptop
- dell laptop deals
- dell laptop price
- dell latitude laptop
- dell monitor
- dell notebook
- dell p2417h monitor
- dell precision laptop
- dell refurbished laptops
- dell rugged laptop
- dell touchscreen monitor
- dell u2412m monitor
- dell u2414h monitor
- dell ultrasharp 27 monitor
- dell ultrasharp monitor
- dell xps 13 laptop
- dell xps laptop
- laptop dell inspiron 15 3000
- monitor dell ultrawide
Microsoft Surface
21 branded search terms
- microsoft com
- microsoft surface laptop
- microsoft surface laptop 7
- microsoft surface near me
- microsoft surface nz
- microsoft surface pro 11
- microsoft surface tab
- microsoftsurface
- microsoftsurface laptop
- pc surface pro
- surface laptop
- surface laptop 7
- surface laptop notebook
- surface laptop tablet
- surface pro
- surface pro 11
- surface pro 4
- surface pro 7
- surface pro 8
- surface pro 9
- surface pro laptop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.