How popular isApple MacBook?
In September 2026, people searched for Apple MacBook by name about 51,300 times in New Zealand, a 16.4% increase from the previous year. These searches made up 51.6% of all New Zealand laptop brand searches, placing Apple MacBook first out of nine brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, Apple MacBook appeared in all answers and was the fifth most recommended of the nine.
Apple MacBook is the most searched of 9 competitors and the fifth most recommended in AI answers.
Apple MacBookShare of searches 51.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
LenovoShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HPShare of searches 14.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
ASUSShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RazerShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. Apple MacBook is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lenovo1st
- ASUS2nd
- HP3rd
Dell4th- Apple MacBook5th
Acer6th
Microsoft Surface7th- Razer–
MSI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Acer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laptop brands in New Zealand?”
Asked ChatGPT
“What's the best laptop brand in New Zealand for work and study?”
Searched Google, AI Overview
“laptop brands”
Searched Google, AI Overview
“best laptop nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which laptop brands compete with Apple MacBook?
Share of searches by month for Apple MacBook, Lenovo, HP, ASUS, Razer, Acer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | Lenovo | HP | ASUS | Razer | Acer | Dell | MSI | Microsoft Surface |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 15.3% | 14.4% | 8.1% | 4% | 3.3% | 2.1% | 0.69% | 7.9% |
| Nov 2025 | 44.1% | 16.7% | 13.8% | 8.5% | 3.9% | 2.8% | 1.6% | 0.68% | 7.9% |
| Dec 2025 | 46.3% | 16.6% | 12.2% | 8.2% | 4.7% | 2.7% | 1.7% | 0.62% | 6.9% |
| Jan 2026 | 46.2% | 16.5% | 13.5% | 7.8% | 4.2% | 2.8% | 1.6% | 0.71% | 6.7% |
| Feb 2026 | 48.7% | 14.4% | 13.7% | 8% | 3.4% | 2.8% | 1.7% | 0.74% | 6.5% |
| Mar 2026 | 56% | 12.4% | 11.6% | 6.9% | 2.8% | 2.4% | 1.5% | 0.62% | 5.8% |
| Apr 2026 | 46.7% | 15.5% | 13.4% | 8% | 4.2% | 2.7% | 1.9% | 0.73% | 6.8% |
| May 2026 | 50.4% | 13.5% | 12.9% | 7.8% | 3.6% | 2.6% | 1.9% | 0.69% | 6.5% |
| Jun 2026 | 51.1% | 13.8% | 12.1% | 7.1% | 3.4% | 2.6% | 1.8% | 0.64% | 7.4% |
| Jul 2026 | 49.6% | 14.4% | 12.7% | 7.6% | 3.4% | 2.6% | 1.8% | 0.74% | 7% |
| Aug 2026 | 48.6% | 14.5% | 12.8% | 7.8% | 3.8% | 3.3% | 1.7% | 0.66% | 6.8% |
| Sep 2026 | 51.6% | 16.2% | 14.7% | 8% | 4.1% | 3.1% | 1.7% | 0.6% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 51.3K | -5.1% | +3 points | |
| 2, held 2nd | 16.2% | 16.1K | +0.06% | +1.7 points | |
| 3, held 3rd | 14.7% | 14.6K | +2.2% | +1.8 points | |
| 4, held 4th | 8% | 8K | -8.4% | +0.2 points | |
| 5, moved from 6th to 5th | 4.1% | 4.1K | -2.4% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 3.1% | 3K | -16.2% | -0.2 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 1.7% | 1.7K | -13.5% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 9th to 8th | 0.6% | 600 | -18.9% | -0.1 pointsmoved from 9th to 8th | |
| —, not measured this month | — | — | — | — |
51.6%
Held 1st. 51.3K estimated branded searches, -5.1% vs prior month. Share +3 points.
2.
Lenovo16.2%
Held 2nd. 16.1K estimated branded searches, +0.06% vs prior month. Share +1.7 points.
3.
HP14.7%
Held 3rd. 14.6K estimated branded searches, +2.2% vs prior month. Share +1.8 points.
4.
ASUS8%
Held 4th. 8K estimated branded searches, -8.4% vs prior month. Share +0.2 points.
5.
Razer4.1%
Moved from 6th to 5th. 4.1K estimated branded searches, -2.4% vs prior month. Share +0.4 points.
6.
Acer3.1%
Moved from 7th to 6th. 3K estimated branded searches, -16.2% vs prior month. Share -0.2 points.
7.
Dell1.7%
Moved from 8th to 7th. 1.7K estimated branded searches, -13.5% vs prior month. Share -0.1 points.
8.
MSI0.6%
Moved from 9th to 8th. 600 estimated branded searches, -18.9% vs prior month. Share -0.1 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Apple MacBook and its closest rivals
Every comparison with Apple MacBook
8 comparisons
How has branded search demand for Apple MacBook changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple MacBook in New Zealand rose from 44.1K to 51.3K.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in New Zealand increased from 44.3% to 51.6%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in New Zealand peaked at 56% in March 2026 and was lowest at 44.1% in November 2025.
How did search popularity change for New Zealand laptop brands in September 2026?
6 changes
In September 2026, Apple MacBook gained share of searches among laptop brands in New Zealand, from 48.6% to 51.6%.
In September 2026, HP gained share of searches among laptop brands in New Zealand, from 12.8% to 14.7%.
In September 2026, Lenovo gained share of searches among laptop brands in New Zealand, from 14.5% to 16.2%.
ASUS’s share of searches among laptop brands in New Zealand has gained ground for 3 months in a row, from 7.1% to 8% in September 2026.
In September 2026, Acer rose from 7th to 6th among laptop brands in New Zealand.
In September 2026, Dell rose from 8th to 7th among laptop brands in New Zealand.
How are Apple MacBook’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Apple MacBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple macbook
- apple macbook air
- apple macbook pro
- macbook
- macbook air
- macbook laptop
- macbook notebook
- macbook pro
- refurbished macbook
Who owns Apple MacBook?
Apple MacBook is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MagSafe, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for Apple MacBook? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple MacBook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.