Brandwave

Acer vs MacBook:Which is more popular by branded search in New Zealand?

In August 2026, MacBook had more branded searches than Acer among laptop brands in New Zealand. MacBook was estimated to have 68.4K branded searches compared to Acer’s 4.8K, and held a 46.2% Share of Search versus Acer’s 3.3%.

Share of Search among laptop brands in New Zealand in August 2026Which is more popular in search, Acer or MacBook?
Acer3.3%4.8K searches
vs
MacBook46.2%68.4K searches

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Which is more popular in search, Acer or MacBook?

Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Acer and MacBook among laptop brands in New Zealand, by month

Share of Search by month for MacBook, Acer. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

How has the Acer and MacBook comparison changed over the last 12 months?

  • MacBook was ahead of Acer in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Acer’s estimated Share of Search among laptop brands in New Zealand moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 4.6K to 4.8K.
  • Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand moved from 41.8% to 46.2%, and its estimated monthly branded searches moved from 54.6K to 68.4K.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.

  2. Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Acer’s and MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acer

14 branded search terms

  • 1 acer
  • acer
  • acer 5
  • acer aspire3
  • acer chrome
  • acer chromebook 315
  • acer com
  • acer laptop
  • acer monitor
  • acer near me
  • acer nitro5
  • acer notebook
  • acer nz
  • acer online

MacBook

23 branded search terms

  • apple macbook
  • apple macbook air
  • apple macbook pro
  • macbook
  • macbook air
  • macbook air 13
  • macbook air 13 inch
  • macbook air 2020
  • macbook air m1
  • macbook air m2
  • macbook air m3
  • macbook laptop
  • macbook m2
  • macbook m3
  • macbook near me
  • macbook new zealand
  • macbook notebook
  • macbook nz
  • macbook online
  • macbook pro
  • macbook pro 14 inch
  • new macbook
  • refurbished macbook

How the Brand Demand Index is measured

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