Brandwave

How popular isASUS?

In September 2026, people searched for ASUS by name about 9,180 times in New Zealand, about the same as the previous year. These searches made up 8% of all New Zealand laptop brand searches, placing ASUS fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, ASUS appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

ASUS is the fourth most searched of 9 competitors and the second most recommended in AI answers.

  1. Apple MacBookShare of searches 51.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. LenovoShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HPShare of searches 14.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ASUSShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. RazerShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASUS is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo1st
  2. ASUS2nd
  3. HP3rd
  4. Dell4th
  5. Apple MacBook5th
  6. Acer6th
  7. Microsoft Surface7th
  8. Razer–
  9. MSI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which laptop brands compete with ASUS?

ASUS against laptop brands in New Zealand, by month

Share of searches by month for Apple MacBook, Lenovo, HP, ASUS, Razer, Acer. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookLenovoHPASUSRazerAcerDellMSIMicrosoft Surface
Oct 202544.3%15.3%14.4%8.1%4%3.3%2.1%0.69%7.9%
Nov 202544.1%16.7%13.8%8.5%3.9%2.8%1.6%0.68%7.9%
Dec 202546.3%16.6%12.2%8.2%4.7%2.7%1.7%0.62%6.9%
Jan 202646.2%16.5%13.5%7.8%4.2%2.8%1.6%0.71%6.7%
Feb 202648.7%14.4%13.7%8%3.4%2.8%1.7%0.74%6.5%
Mar 202656%12.4%11.6%6.9%2.8%2.4%1.5%0.62%5.8%
Apr 202646.7%15.5%13.4%8%4.2%2.7%1.9%0.73%6.8%
May 202650.4%13.5%12.9%7.8%3.6%2.6%1.9%0.69%6.5%
Jun 202651.1%13.8%12.1%7.1%3.4%2.6%1.8%0.64%7.4%
Jul 202649.6%14.4%12.7%7.6%3.4%2.6%1.8%0.74%7%
Aug 202648.6%14.5%12.8%7.8%3.8%3.3%1.7%0.66%6.8%
Sep 202651.6%16.2%14.7%8%4.1%3.1%1.7%0.6%—

  1. 1.Apple MacBook

    51.6%

    Held 1st. 51.3K estimated branded searches, -5.1% vs prior month. Share +3 points.

  2. 2.Lenovo

    16.2%

    Held 2nd. 16.1K estimated branded searches, +0.06% vs prior month. Share +1.7 points.

  3. 3.HP

    14.7%

    Held 3rd. 14.6K estimated branded searches, +2.2% vs prior month. Share +1.8 points.

  4. 4.ASUS

    8%

    Held 4th. 8K estimated branded searches, -8.4% vs prior month. Share +0.2 points.

  5. 5.Razer

    4.1%

    Moved from 6th to 5th. 4.1K estimated branded searches, -2.4% vs prior month. Share +0.4 points.

  6. 6.Acer

    3.1%

    Moved from 7th to 6th. 3K estimated branded searches, -16.2% vs prior month. Share -0.2 points.

  7. 7.Dell

    1.7%

    Moved from 8th to 7th. 1.7K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  8. 8.MSI

    0.6%

    Moved from 9th to 8th. 600 estimated branded searches, -18.9% vs prior month. Share -0.1 points.

  9. —.Microsoft Surface

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between ASUS and its closest rivals

Every comparison with ASUS

22 comparisons

How has branded search demand for ASUS changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS in New Zealand held steady, from 9.3K to 9.2K.
  • Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in New Zealand peaked at 8.5% in November 2025 and was lowest at 6.9% in March 2026.

How did search popularity change for New Zealand laptop brands in September 2026?

6 changes

  1. In September 2026, Apple MacBook gained share of searches among laptop brands in New Zealand, from 48.6% to 51.6%.

  2. In September 2026, HP gained share of searches among laptop brands in New Zealand, from 12.8% to 14.7%.

  3. In September 2026, Lenovo gained share of searches among laptop brands in New Zealand, from 14.5% to 16.2%.

  4. ASUS’s share of searches among laptop brands in New Zealand has gained ground for 3 months in a row, from 7.1% to 8% in September 2026.

  5. In September 2026, Acer rose from 7th to 6th among laptop brands in New Zealand.

  6. In September 2026, Dell rose from 8th to 7th among laptop brands in New Zealand.

How are ASUS’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus proart
  • asus rog
  • asus rog monitor
  • asus router
  • asus tuf
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14

Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands4th of 98%Shown above
External monitor brands3rd of 723%Show ranking
Portable monitor brands3rd of 623.9%Show ranking
Computer chip and graphics card brands2nd of 626.2%Show ranking
Wi-Fi router brands1st of 639.7%Show ranking
Modem router brands1st of 351.8%Show ranking
Computer monitor brands1st of 657.9%Show ranking
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