Modem router brands in New Zealand:Which are most popular?
In September 2026, ASUS was the most searched modem router brand in New Zealand, accounting for 51.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, TP-Link showed up in every answer. TP-Link was recommended most often, coming first in two out of three responses that gave a list.
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Top modem router brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, TP-Link appeared every time. TP-Link was recommended most often, coming first in two out of three answers that gave a list. ASUS was second, and NETGEAR was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about modem router brands
4 answers
Asked ChatGPT
“Which modem router brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best modem router brands in New Zealand?”
Asked ChatGPT
“What's the best modem router brand in New Zealand for a home internet setup?”
Searched Google, AI Overview
“wifi router nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best modem router”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which modem router brands do people search for most?
This chart shows how often people search Google for each modem router brand by name. Each line represents a brand's share of searches for all three modem router brands we track, month by month, from searches in New Zealand.
Share of searches by month for ASUS, TP-Link, NETGEAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | TP-Link | NETGEAR |
|---|---|---|---|
| Oct 2025 | 50.5% | 37.4% | 12.1% |
| Nov 2025 | 55% | 34.5% | 10.5% |
| Dec 2025 | 51.9% | 37.4% | 10.7% |
| Jan 2026 | 53.7% | 36.2% | 10.1% |
| Feb 2026 | 52.6% | 38.2% | 9.2% |
| Mar 2026 | 55% | 36.1% | 9% |
| Apr 2026 | 48.7% | 40.5% | 10.8% |
| May 2026 | 52.5% | 37.4% | 10.1% |
| Jun 2026 | 51.8% | 40% | 8.3% |
| Jul 2026 | 52.8% | 38.4% | 8.8% |
| Aug 2026 | 53.7% | 38.4% | 7.9% |
| Sep 2026 | 51.8% | 40.3% | 8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 7.4K | -8.3% | -2 points | |
| 2, held 2nd | 40.3% | 5.7K | -0.17% | +1.9 points | |
| 3, held 3rd | 8% | 1.1K | -4.2% | +0.1 points |
Which brand is most popular in search among modem router brands in New Zealand?
3 brands
In September 2026, ASUS was the most searched among modem router brands in New Zealand, with an estimated 7.4K branded searches, 51.8% of all searches for the three we track. TP-Link is in 2nd place, 11.5 percentage points behind at 40.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 ASUS | 50.5% → 51.8% | 55%Nov 2025 | 48.7%Apr 2026 | 1st |
 TP-Link | 37.4% → 40.3% | 40.5%Apr 2026 | 34.5%Nov 2025 | 2nd |
 NETGEAR | 12.1% → 8% | 12.1%Oct 2025 | 7.9%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand increased from 50.5% to 51.8%.
- Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand increased from 37.4% to 40.3%.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among modem router brands in New Zealand decreased from 12.1% to 8%.
- Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand peaked at 55% in November 2025 and was lowest at 48.7% in April 2026.
- Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand peaked at 40.5% in April 2026 and was lowest at 34.5% in November 2025.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among modem router brands in New Zealand peaked at 12.1% in October 2025 and was lowest at 7.9% in August 2026.
How did search popularity change for New Zealand modem router brands in September 2026?
3 changes
In September 2026, TP-Link gained share of searches among modem router brands in New Zealand, from 38.4% to 40.3%.
In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%.
Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.
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