Brandwave

How popular isASUS?

In September 2026, people searched for ASUS by name about 9,180 times in New Zealand, about the same as the previous year. These searches made up 51.8% of all New Zealand modem router brand searches, placing ASUS first out of three brands. When we asked both ChatGPT and Google AI Overviews about modem router brands, ASUS appeared in three of the four answers and was the second most recommended of the three.

Search and AI answers in September 2026

ASUS is the most searched of 3 competitors and the second most recommended in AI answers.

  1. ASUSShare of searches 51.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. TP-LinkShare of searches 40.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top modem router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ASUS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ASUS is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. ASUS2nd
  3. NETGEAR3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASUS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NETGEAR2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about modem router brands

4 answers

  • Asked ChatGPT

    “Which modem router brand should I buy in New Zealand?”

    1. 1TP-Link
    2. 2ASUS

  • Asked ChatGPT

    “What are the best modem router brands in New Zealand?”

    1. 1ASUS
    2. 2TP-Link
    3. 3NETGEAR

  • Asked ChatGPT

    “What's the best modem router brand in New Zealand for a home internet setup?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR

  • Searched Google, AI Overview

    “wifi router nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best modem router”

    1. 1TP-Link

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which modem router brands compete with ASUS?

ASUS against modem router brands in New Zealand, by month

Share of searches by month for ASUS, TP-Link, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkNETGEAR
Oct 202550.5%37.4%12.1%
Nov 202555%34.5%10.5%
Dec 202551.9%37.4%10.7%
Jan 202653.7%36.2%10.1%
Feb 202652.6%38.2%9.2%
Mar 202655%36.1%9%
Apr 202648.7%40.5%10.8%
May 202652.5%37.4%10.1%
Jun 202651.8%40%8.3%
Jul 202652.8%38.4%8.8%
Aug 202653.7%38.4%7.9%
Sep 202651.8%40.3%8%

  1. 1.ASUS

    51.8%

    Held 1st. 7.4K estimated branded searches, -8.3% vs prior month. Share -2 points.

  2. 2.TP-Link

    40.3%

    Held 2nd. 5.7K estimated branded searches, -0.17% vs prior month. Share +1.9 points.

  3. 3.NETGEAR

    8%

    Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share +0.1 points.

Compare popularity between ASUS and its closest rivals

Every comparison with ASUS

22 comparisons

How has branded search demand for ASUS changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS in New Zealand held steady, from 9.3K to 9.2K.
  • Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand increased from 50.5% to 51.8%.
  • Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand peaked at 55% in November 2025 and was lowest at 48.7% in April 2026.

How did search popularity change for New Zealand modem router brands in September 2026?

3 changes

  1. In September 2026, TP-Link gained share of searches among modem router brands in New Zealand, from 38.4% to 40.3%.

  2. In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%.

  3. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

How are ASUS’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus proart
  • asus rog
  • asus rog monitor
  • asus router
  • asus tuf
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14

Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands4th of 98%Show ranking
External monitor brands3rd of 723%Show ranking
Portable monitor brands3rd of 623.9%Show ranking
Computer chip and graphics card brands2nd of 626.2%Show ranking
Wi-Fi router brands1st of 639.7%Show ranking
Modem router brands1st of 351.8%Shown above
Computer monitor brands1st of 657.9%Show ranking
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