Brandwave

How popular isASUS?

In September 2026, people searched for ASUS by name about 9,180 times in New Zealand, about the same as the previous year. These searches made up 26.2% of all New Zealand computer chip and graphics card brand searches, placing ASUS second out of six brands. When we asked both ChatGPT and Google AI Overviews about computer chip and graphics card brands, ASUS appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

ASUS is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. NVIDIAShare of searches 59.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ASUSShare of searches 26.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. CorsairShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. AMDShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IntelShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top computer chip and graphics card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ASUS is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AMD1st
  2. Intel2nd
  3. NVIDIA3rd
  4. ASUS4th
  5. MSI5th
  6. Corsair6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NVIDIA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about computer chip and graphics card brands

5 answers

  • Asked ChatGPT

    “Which computer chip and graphics card brand should I buy in New Zealand?”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA

  • Asked ChatGPT

    “What are the best computer chip and graphics card brands in New Zealand?”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA
    4. 4ASUS
    5. 5MSI

  • Asked ChatGPT

    “What's the best computer chip and graphics card brand in New Zealand for pc builds?”

    1. 1AMD
    2. 2NVIDIA
    3. 3Intel
    4. 4ASUS
    5. 5MSI

  • Searched Google, AI Overview

    “computer components nz”

    1. 1AMD
    2. 2Intel

  • Searched Google, AI Overview

    “pc component brands”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA
    4. 4ASUS
    5. 5MSI
    6. 6Corsair

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which computer chip and graphics card brands compete with ASUS?

ASUS against computer chip and graphics card brands in New Zealand, by month

Share of searches by month for NVIDIA, ASUS, Corsair, AMD, Intel. The figures are in the table below the chart.

View monthly share of searches table
MonthNVIDIAASUSCorsairAMDIntelMSI
Oct 202564%22.7%5.7%4.8%2.7%0.06%
Nov 202571.6%18.5%4.7%3.5%1.7%0.07%
Dec 202558.4%24.2%9.1%5.6%2.6%0.07%
Jan 202660.6%23.8%7.5%5.2%2.8%0.09%
Feb 202658.9%27.3%6.9%4.5%2.5%0.04%
Mar 202656.6%28.1%6.5%5.6%3.1%0.07%
Apr 202658.2%25.9%7.3%5.3%3.3%0.08%
May 202666.2%21.7%5%4.5%2.5%0.06%
Jun 202659.4%25.9%6.1%5.5%3%0.04%
Jul 202656.2%28.4%6.4%6.4%2.6%0.04%
Aug 202658.3%27.4%6.1%5.3%2.8%0.04%
Sep 202659.5%26.2%5.9%5.8%2.5%0.07%

  1. 1.NVIDIA

    59.5%

    Held 1st. 16.1K estimated branded searches, -2.1% vs prior month. Share +1.1 points.

  2. 2.ASUS

    26.2%

    Held 2nd. 7.1K estimated branded searches, -7.9% vs prior month. Share -1.1 points.

  3. 3.Corsair

    5.9%

    Held 3rd. 1.6K estimated branded searches, -7.5% vs prior month. Share -0.2 points.

  4. 4.AMD

    5.8%

    Held 4th. 1.6K estimated branded searches, +4.7% vs prior month. Share +0.5 points.

  5. 5.Intel

    2.5%

    Held 5th. 680 estimated branded searches, -15% vs prior month. Share -0.3 points.

  6. 6.MSI

    0.07%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between ASUS and its closest rivals

Every comparison with ASUS

22 comparisons

How has branded search demand for ASUS changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS in New Zealand held steady, from 9.3K to 9.2K.
  • Across the 12 months ending September 2026, ASUS’s share of searches among computer chip and graphics card brands in New Zealand increased from 22.7% to 26.2%.
  • Across the 12 months ending September 2026, ASUS’s share of searches among computer chip and graphics card brands in New Zealand peaked at 28.4% in July 2026 and was lowest at 18.5% in November 2025.

How did search popularity change for New Zealand computer chip and graphics card brands in September 2026?

3 changes

  1. In September 2026, NVIDIA gained share of searches among computer chip and graphics card brands in New Zealand, from 58.3% to 59.5%.

  2. In September 2026, ASUS lost share of searches among computer chip and graphics card brands in New Zealand, from 27.4% to 26.2%.

  3. Estimated monthly branded searches for Intel in New Zealand fell 20% over 12 measured months, from 850 to 680 in September 2026.

How are ASUS’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus proart
  • asus rog
  • asus rog monitor
  • asus router
  • asus tuf
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14

Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands4th of 98%Show ranking
External monitor brands3rd of 723%Show ranking
Portable monitor brands3rd of 623.9%Show ranking
Computer chip and graphics card brands2nd of 626.2%Shown above
Wi-Fi router brands1st of 639.7%Show ranking
Modem router brands1st of 351.8%Show ranking
Computer monitor brands1st of 657.9%Show ranking
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Is ASUS your brand?

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