Brandwave

Wi-Fi router brands in New Zealand:Which brands are most popular in search?

In August 2026, ASUS was the most searched among Wi-Fi router brands in New Zealand, with an estimated 11.8K branded searches and 40.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. ASUS40.1%
  2. TP-Link38%
  3. eero11.3%
  4. NETGEAR8.8%
  5. Google Nest Wifi1.1%
  6. Linksys0.71%

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Share of SearchLeaderboard

Compare the Wi-Fi router and mesh brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among Wi-Fi router brands in New Zealand, by month

Share of Search by month for ASUS, TP-Link, eero, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202540.3%34.7%10.2%12.8%1.3%0.64%
Nov 202542.8%34.2%9.7%11.5%1.2%0.68%
Dec 202539.4%37.1%10%11.1%1.7%0.71%
Jan 202639.8%36.3%10.8%11.1%1.4%0.7%
Feb 202639.9%37.6%10.1%10.2%1.4%0.68%
Mar 202642.1%36.6%9.8%9.7%1.1%0.64%
Apr 202636.6%39.4%10.9%11.1%1.3%0.68%
May 202638.5%38.7%10.9%10%1.2%0.66%
Jun 202636.8%40.8%12.3%8.4%1.2%0.63%
Jul 202637.5%38.6%13.2%9.1%1.1%0.46%
Aug 202640.1%38%11.3%8.8%1.1%0.71%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.ASUS

    40.1%

    moved from 2nd to 1st · 11.8K estimated branded searches · +2.7% vs prior month · +2.6 points

  2. 2.TP-Link

    38%

    moved from 1st to 2nd · 11.2K estimated branded searches · -5.5% vs prior month · -0.6 points

  3. 3.eero

    11.3%

    held 3rd · 3.3K estimated branded searches · -18% vs prior month · -1.9 points

  4. 4.NETGEAR

    8.8%

    held 4th · 2.6K estimated branded searches · -7.1% vs prior month · -0.3 points

  5. 5.Google Nest Wifi

    1.1%

    held 5th · 320 estimated branded searches · -5.9% vs prior month · 0 points

  6. 6.Linksys

    0.71%

    held 6th · 210 estimated branded searches · +50% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among Wi-Fi router brands in New Zealand?

In August 2026, ASUS was the most searched among Wi-Fi router brands in New Zealand, with an estimated 11.8K branded searches and 40.1% estimated Share of Search within this set. TP-Link is in 2nd place, 2.1 percentage points behind at 38% Share of Search.

New Zealand Wi-Fi router brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ASUS40.3% → 40.1%42.8%Nov 202536.6%Apr 20261st
TP-Link34.7% → 38%40.8%Jun 202634.2%Nov 20252nd
eero10.2% → 11.3%13.2%Jul 20269.7%Nov 20254th → 3rd
NETGEAR12.8% → 8.8%12.8%Oct 20258.4%Jun 20263rd → 4th
Google Nest Wifi1.3% → 1.1%1.7%Dec 20251.1%Aug 20265th
Linksys0.64% → 0.71%0.71%Dec 20250.46%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand increased from 34.7% to 38%.
  • Across the 11 months ending August 2026, eero’s estimated Share of Search among Wi-Fi router brands in New Zealand increased from 10.2% to 11.3%.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand decreased from 12.8% to 8.8%.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 42.8% in November 2025 and was lowest at 36.6% in April 2026.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 40.8% in June 2026 and was lowest at 34.2% in November 2025.
  • Across the 11 months ending August 2026, eero’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 13.2% in July 2026 and was lowest at 9.7% in November 2025.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 12.8% in October 2025 and was lowest at 8.4% in June 2026.
  • Across the 11 months ending August 2026, eero rose from 4th to 3rd among Wi-Fi router brands in New Zealand.
  • Across the 11 months ending August 2026, NETGEAR fell from 3rd to 4th among Wi-Fi router brands in New Zealand.
  • Across the 11 months ending August 2026, ASUS, Google Nest Wifi and Linksys held steady: their estimated Share of Search among Wi-Fi router brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

  1. In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.

  2. In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.

  3. In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.

  4. Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  5. Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

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