Brandwave

eero vs NETGEAR:Which is more popular by branded search in New Zealand?

In August 2026, eero had more branded searches than NETGEAR among Wi-Fi router brands in New Zealand. eero was estimated to have 3.3K branded searches compared to NETGEAR’s 2.6K, and held an 11.3% Share of Search versus NETGEAR’s 8.8%.

Share of Search among Wi-Fi router brands in New Zealand in August 2026Which is more popular in search, eero or NETGEAR?
eero11.3%3.3K searches
vs
NETGEAR8.8%2.6K searches

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Which is more popular in search, eero or NETGEAR?

Compare the Wi-Fi router and mesh brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

eero and NETGEAR among Wi-Fi router brands in New Zealand, by month

Share of Search by month for eero, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202540.3%34.7%10.2%12.8%1.3%0.64%
Nov 202542.8%34.2%9.7%11.5%1.2%0.68%
Dec 202539.4%37.1%10%11.1%1.7%0.71%
Jan 202639.8%36.3%10.8%11.1%1.4%0.7%
Feb 202639.9%37.6%10.1%10.2%1.4%0.68%
Mar 202642.1%36.6%9.8%9.7%1.1%0.64%
Apr 202636.6%39.4%10.9%11.1%1.3%0.68%
May 202638.5%38.7%10.9%10%1.2%0.66%
Jun 202636.8%40.8%12.3%8.4%1.2%0.63%
Jul 202637.5%38.6%13.2%9.1%1.1%0.46%
Aug 202640.1%38%11.3%8.8%1.1%0.71%
Sep 2026——————

How has the eero and NETGEAR comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: eero took it in March 2026, NETGEAR took it in April 2026, eero took it in May 2026.
  • Across the 11 months ending August 2026, eero’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 10.2% to 11.3%, and its estimated monthly branded searches moved from 2.7K to 3.3K.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 12.8% to 8.8%, and its estimated monthly branded searches moved from 3.4K to 2.6K.

How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

  1. In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.

  2. Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using eero’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eero

20 branded search terms

  • eero
  • eero 6
  • eero 6 extender
  • eero 6 router
  • eero 6plus
  • eero 7
  • eero com
  • eero extender
  • eero mesh
  • eero mesh wifi
  • eero mesh wifi system
  • eero modem
  • eero near me
  • eero nz
  • eero online
  • eero pro 7
  • eero router
  • eero wifi
  • eero wifi box
  • eero wifi extender

NETGEAR

23 branded search terms

  • netgear
  • netgear com
  • netgear gs105na
  • netgear mesh
  • netgear modem
  • netgear near me
  • netgear new zealand
  • netgear night
  • netgear nighthawk router
  • netgear nz
  • netgear online
  • netgear orbi
  • netgear orbi mesh wifi system
  • netgear orbi rbr350
  • netgear orbi router
  • netgear orbi wifi6
  • netgear powerline 1000
  • netgear r8000
  • netgear router
  • netgear switch
  • netgear wifi
  • netgear wifi repeater
  • netgear wifi router

How the Brand Demand Index is measured

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