Brandwave

How popular iseero?

In September 2026, people searched for eero by name about 2,410 times in New Zealand, a 9.5% increase from the previous year. These searches made up 12.5% of all New Zealand Wi-Fi router brand searches, placing eero third out of six brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi router brands, eero appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

eero is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. ASUSShare of searches 39.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. TP-LinkShare of searches 35.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. eeroShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. NETGEARShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Google Nest WifiShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top Wi-Fi router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, eero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. eero is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. ASUS2nd
  3. NETGEAR3rd
  4. eero4th
  5. Google Nest Wifi–
  6. Linksys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NETGEAR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi router brands

5 answers

  • Asked ChatGPT

    “Which Wi-Fi router brand should I buy in New Zealand?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR
    4. 4eero

  • Asked ChatGPT

    “What are the best Wi-Fi router brands in New Zealand?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR
    4. 4eero

  • Asked ChatGPT

    “What's the best Wi-Fi router brand in New Zealand for a family home?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR

  • Searched Google, AI Overview

    “best wifi router nz”

    1. 1TP-Link
    2. 2ASUS

  • Searched Google, AI Overview

    “wireless router nz”

    1. 1TP-Link

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wi-Fi router brands compete with eero?

eero against Wi-Fi router brands in New Zealand, by month

Share of searches by month for ASUS, TP-Link, eero, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202539.3%32.3%11.1%14.3%2.4%0.51%
Nov 202543%31.1%10.1%13%2.4%0.53%
Dec 202539.9%33.3%10.7%12.7%2.8%0.61%
Jan 202640.5%31.8%11.6%12.8%2.7%0.57%
Feb 202640.8%33.7%10.9%11.4%2.6%0.64%
Mar 202642.7%33.2%10.5%11.2%2%0.46%
Apr 202637%35.3%11.5%13.2%2.5%0.56%
May 202639.6%34%11.4%12.2%2.3%0.49%
Jun 202638.1%36.8%12.3%10%2.3%0.48%
Jul 202638.7%34%13.1%11.7%2.2%0.38%
Aug 202640.7%34.4%11.6%10.8%1.9%0.64%
Sep 202639.7%35.5%12.5%9.8%1.9%0.57%

  1. 1.ASUS

    39.7%

    Held 1st. 7.6K estimated branded searches, -8.4% vs prior month. Share -1 points.

  2. 2.TP-Link

    35.5%

    Held 2nd. 6.8K estimated branded searches, -3% vs prior month. Share +1.1 points.

  3. 3.eero

    12.5%

    Held 3rd. 2.4K estimated branded searches, +1.7% vs prior month. Share +1 points.

  4. 4.NETGEAR

    9.8%

    Held 4th. 1.9K estimated branded searches, -14.5% vs prior month. Share -1 points.

  5. 5.Google Nest Wifi

    1.9%

    Held 5th. 360 estimated branded searches, -7.7% vs prior month. Share 0 points.

  6. 6.Linksys

    0.57%

    Held 6th. 110 estimated branded searches, -15.4% vs prior month. Share -0.1 points.

Compare popularity between eero and its closest rivals

Every comparison with eero

5 comparisons

How has branded search demand for eero changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for eero in New Zealand rose from 2.2K to 2.4K.
  • Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in New Zealand increased from 11.1% to 12.5%.
  • Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in New Zealand peaked at 13.1% in July 2026 and was lowest at 10.1% in November 2025.
  • Across the 12 months ending September 2026, eero rose from 4th to 3rd among Wi-Fi router brands in New Zealand.

How did search popularity change for New Zealand Wi-Fi router brands in September 2026?

6 changes

  1. In September 2026, TP-Link gained share of searches among Wi-Fi router brands in New Zealand, from 34.4% to 35.5%.

  2. In September 2026, eero gained share of searches among Wi-Fi router brands in New Zealand, from 11.6% to 12.5%.

  3. In September 2026, ASUS lost share of searches among Wi-Fi router brands in New Zealand, from 40.7% to 39.7%.

  4. In September 2026, NETGEAR lost share of searches among Wi-Fi router brands in New Zealand, from 10.8% to 9.8%.

  5. Estimated monthly branded searches for Linksys in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.

  6. Estimated monthly branded searches for Google Nest Wifi in New Zealand fell 25% over 12 measured months, from 480 to 360 in September 2026.

How are eero’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using eero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eero
  • eero 6plus
  • eero extender
  • eero mesh
  • eero mesh wifi
  • eero modem
  • eero router
  • eero wifi
  • eero wifi box
  • eero wifi extender

How the Brand Demand Index is measured

Who owns eero?

eero is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, Kindle and Ring, owned by the same company, in New Zealand.

Do you work for eero? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does eero compete?

eero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wi-Fi router brands3rd of 612.5%Shown above
Wi-fi extender brands1st of 351.5%Show ranking
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Is eero your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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