Brandwave

How popular iseero?

In September 2026, people searched for eero by name about 2,410 times in New Zealand, a 9.5% increase from the previous year. These searches made up 51.5% of all New Zealand wi-fi extender brand searches, placing eero first out of three brands. When we asked both ChatGPT and Google AI Overviews about wi-fi extender brands, eero appeared in two of the five answers.

Search and AI answers in September 2026

eero is the most searched of 3 competitors.

  1. eeroShare of searches 51.5%Mentioned in 2 of 5 AI answers
  2. NETGEARShare of searches 45.5%Mentioned in 1 of 5 AI answers
  3. LinksysShare of searches 3%Mentioned in 0 of 5 AI answers
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Top wi-fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, eero was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wi-fi extender brands

5 answers

  • Asked ChatGPT

    “Which wi-fi extender brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best wi-fi extender brands in New Zealand?”

      1. 1NETGEAR

    2. Asked ChatGPT

      “What's the best wi-fi extender brand in New Zealand for a weak signal room?”

      1. Searched Google, AI Overview

        “wifi booster nz”

        1. 1eero

      2. Searched Google, AI Overview

        “extend wi-fi range”

        1. 1eero

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which wi-fi extender brands compete with eero?

      eero against wi-fi extender brands in New Zealand, by month

      Share of searches by month for eero, NETGEAR, Linksys. The figures are in the table below the chart.

      View monthly share of searches table
      MontheeroNETGEARLinksys
      Oct 202539.9%57.6%2.4%
      Nov 202540.6%56.8%2.5%
      Dec 202542.1%55.3%2.6%
      Jan 202647.7%49.8%2.5%
      Feb 202645.1%51.4%3.6%
      Mar 202645.1%52.1%2.7%
      Apr 202643.5%53.8%2.7%
      May 202645.4%51.9%2.7%
      Jun 202650.6%46.4%3%
      Jul 202651.2%46.9%1.9%
      Aug 202651.1%46%3%
      Sep 202651.5%45.5%3%

      1. 1.eero

        51.5%

        Held 1st. 1.2K estimated branded searches, -0.83% vs prior month. Share +0.4 points.

      2. 2.NETGEAR

        45.5%

        Held 2nd. 1.1K estimated branded searches, -2.8% vs prior month. Share -0.5 points.

      3. 3.Linksys

        3%

        Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

      Compare popularity between eero and its closest rivals

      Every comparison with eero

      5 comparisons

      How has branded search demand for eero changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for eero in New Zealand rose from 2.2K to 2.4K.
      • Across the 12 months ending September 2026, eero’s share of searches among wi-fi extender brands in New Zealand increased from 39.9% to 51.5%.
      • Across the 12 months ending September 2026, eero rose from 2nd to 1st among wi-fi extender brands in New Zealand.

      How did search popularity change for New Zealand wi-fi extender brands in September 2026?

      1 change

      1. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.1% over 12 measured months, from 1.7K to 1.1K in September 2026.

      How are eero’s branded searches counted?

      10 search terms

      Brandwave collects information about searches that people make online using eero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • eero
      • eero 6plus
      • eero extender
      • eero mesh
      • eero mesh wifi
      • eero modem
      • eero router
      • eero wifi
      • eero wifi box
      • eero wifi extender

      How the Brand Demand Index is measured

      Who owns eero?

      eero is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, Kindle and Ring, owned by the same company, in New Zealand.

      Do you work for eero? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does eero compete?

      eero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Wi-Fi router brands3rd of 612.5%Show ranking
      Wi-fi extender brands1st of 351.5%Shown above
      Creator with pink hair and a pink jacket

      Is eero your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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