Brandwave

How popular isNETGEAR?

In September 2026, people searched for NETGEAR by name about 1,890 times in New Zealand, a 33.2% decrease from the previous year. These searches made up 45.5% of all New Zealand wi-fi extender brand searches, placing NETGEAR second out of three brands. When we asked both ChatGPT and Google AI Overviews about wi-fi extender brands, NETGEAR appeared in one of the five answers.

Search and AI answers in September 2026

NETGEAR is the second most searched of 3 competitors.

  1. eeroShare of searches 51.5%Mentioned in 2 of 5 AI answers
  2. NETGEARShare of searches 45.5%Mentioned in 1 of 5 AI answers
  3. LinksysShare of searches 3%Mentioned in 0 of 5 AI answers
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Top wi-fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NETGEAR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wi-fi extender brands

5 answers

  • Asked ChatGPT

    “Which wi-fi extender brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best wi-fi extender brands in New Zealand?”

      1. 1NETGEAR

    2. Asked ChatGPT

      “What's the best wi-fi extender brand in New Zealand for a weak signal room?”

      1. Searched Google, AI Overview

        “wifi booster nz”

        1. 1eero

      2. Searched Google, AI Overview

        “extend wi-fi range”

        1. 1eero

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which wi-fi extender brands compete with NETGEAR?

      NETGEAR against wi-fi extender brands in New Zealand, by month

      Share of searches by month for eero, NETGEAR, Linksys. The figures are in the table below the chart.

      View monthly share of searches table
      MontheeroNETGEARLinksys
      Oct 202539.9%57.6%2.4%
      Nov 202540.6%56.8%2.5%
      Dec 202542.1%55.3%2.6%
      Jan 202647.7%49.8%2.5%
      Feb 202645.1%51.4%3.6%
      Mar 202645.1%52.1%2.7%
      Apr 202643.5%53.8%2.7%
      May 202645.4%51.9%2.7%
      Jun 202650.6%46.4%3%
      Jul 202651.2%46.9%1.9%
      Aug 202651.1%46%3%
      Sep 202651.5%45.5%3%

      1. 1.eero

        51.5%

        Held 1st. 1.2K estimated branded searches, -0.83% vs prior month. Share +0.4 points.

      2. 2.NETGEAR

        45.5%

        Held 2nd. 1.1K estimated branded searches, -2.8% vs prior month. Share -0.5 points.

      3. 3.Linksys

        3%

        Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

      Compare popularity between NETGEAR and its closest rivals

      Every comparison with NETGEAR

      8 comparisons

      How has branded search demand for NETGEAR changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for NETGEAR in New Zealand fell from 2.8K to 1.9K.
      • Across the 12 months ending September 2026, NETGEAR’s share of searches among wi-fi extender brands in New Zealand decreased from 57.6% to 45.5%.
      • Across the 12 months ending September 2026, NETGEAR fell from 1st to 2nd among wi-fi extender brands in New Zealand.

      How did search popularity change for New Zealand wi-fi extender brands in September 2026?

      1 change

      1. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.1% over 12 measured months, from 1.7K to 1.1K in September 2026.

      How are NETGEAR’s branded searches counted?

      13 search terms

      Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • netgear
      • netgear mesh
      • netgear modem
      • netgear night
      • netgear nighthawk router
      • netgear orbi
      • netgear orbi router
      • netgear powerline 1000
      • netgear router
      • netgear switch
      • netgear wifi
      • netgear wifi repeater
      • netgear wifi router

      Do you work for NETGEAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does NETGEAR compete?

      NETGEAR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Wi-Fi router brands4th of 69.8%Show ranking
      Modem router brands3rd of 38%Show ranking
      Network switch brands3rd of 613.1%Show ranking
      Wi-fi extender brands2nd of 345.5%Shown above
      Creator with pink hair and a pink jacket

      Is NETGEAR your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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