Brandwave

How popular isLinksys?

In September 2026, people searched for Linksys by name about 110 times in New Zealand, a 10% increase from the previous year. These searches made up 3% of all New Zealand wi-fi extender brand searches, placing Linksys third out of three brands. When we asked both ChatGPT and Google AI Overviews about wi-fi extender brands, Linksys did not appear in any of the answers.

Search and AI answers in September 2026

Linksys is the third most searched of 3 competitors.

  1. eeroShare of searches 51.5%Mentioned in 2 of 5 AI answers
  2. NETGEARShare of searches 45.5%Mentioned in 1 of 5 AI answers
  3. LinksysShare of searches 3%Mentioned in 0 of 5 AI answers
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Top wi-fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Linksys did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wi-fi extender brands

5 answers

  • Asked ChatGPT

    “Which wi-fi extender brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best wi-fi extender brands in New Zealand?”

      1. 1NETGEAR

    2. Asked ChatGPT

      “What's the best wi-fi extender brand in New Zealand for a weak signal room?”

      1. Searched Google, AI Overview

        “wifi booster nz”

        1. 1eero

      2. Searched Google, AI Overview

        “extend wi-fi range”

        1. 1eero

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which wi-fi extender brands compete with Linksys?

      Linksys against wi-fi extender brands in New Zealand, by month

      Share of searches by month for eero, NETGEAR, Linksys. The figures are in the table below the chart.

      View monthly share of searches table
      MontheeroNETGEARLinksys
      Oct 202539.9%57.6%2.4%
      Nov 202540.6%56.8%2.5%
      Dec 202542.1%55.3%2.6%
      Jan 202647.7%49.8%2.5%
      Feb 202645.1%51.4%3.6%
      Mar 202645.1%52.1%2.7%
      Apr 202643.5%53.8%2.7%
      May 202645.4%51.9%2.7%
      Jun 202650.6%46.4%3%
      Jul 202651.2%46.9%1.9%
      Aug 202651.1%46%3%
      Sep 202651.5%45.5%3%

      1. 1.eero

        51.5%

        Held 1st. 1.2K estimated branded searches, -0.83% vs prior month. Share +0.4 points.

      2. 2.NETGEAR

        45.5%

        Held 2nd. 1.1K estimated branded searches, -2.8% vs prior month. Share -0.5 points.

      3. 3.Linksys

        3%

        Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

      Compare popularity between Linksys and its closest rivals

      Every comparison with Linksys

      5 comparisons

      How has branded search demand for Linksys changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Linksys in New Zealand rose from 100 to 110.
      • Across the 12 months ending September 2026, Linksys’ share of searches among wi-fi extender brands in New Zealand increased from 2.4% to 3%.
      • Across the 12 months ending September 2026, Linksys’ share of searches among wi-fi extender brands in New Zealand peaked at 3.6% in February 2026 and was lowest at 1.9% in July 2026.

      How did search popularity change for New Zealand wi-fi extender brands in September 2026?

      1 change

      1. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.1% over 12 measured months, from 1.7K to 1.1K in September 2026.

      How are Linksys’ branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Linksys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • linksys
      • linksys mesh
      • linksys router
      • linksys wifi

      Do you work for Linksys? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Linksys compete?

      Linksys is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Wi-Fi router brands6th of 60.57%Show ranking
      Wi-fi extender brands3rd of 33%Shown above
      Creator with pink hair and a pink jacket

      Is Linksys your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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