Google Nest Wifi vs Linksys:Which is more popular by branded search in New Zealand?
In August 2026, Google Nest Wifi had more branded searches than Linksys among Wi-Fi router brands in New Zealand. Google Nest Wifi was estimated to have 320 branded searches compared to Linksys’ 210, and held a 1.1% Share of Search versus Linksys’ 0.71%.
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Which is more popular in search, Google Nest Wifi or Linksys?
Compare the Wi-Fi router and mesh brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest Wifi, Linksys. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | eero | NETGEAR | Google Nest Wifi | Linksys |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 34.7% | 10.2% | 12.8% | 1.3% | 0.64% |
| Nov 2025 | 42.8% | 34.2% | 9.7% | 11.5% | 1.2% | 0.68% |
| Dec 2025 | 39.4% | 37.1% | 10% | 11.1% | 1.7% | 0.71% |
| Jan 2026 | 39.8% | 36.3% | 10.8% | 11.1% | 1.4% | 0.7% |
| Feb 2026 | 39.9% | 37.6% | 10.1% | 10.2% | 1.4% | 0.68% |
| Mar 2026 | 42.1% | 36.6% | 9.8% | 9.7% | 1.1% | 0.64% |
| Apr 2026 | 36.6% | 39.4% | 10.9% | 11.1% | 1.3% | 0.68% |
| May 2026 | 38.5% | 38.7% | 10.9% | 10% | 1.2% | 0.66% |
| Jun 2026 | 36.8% | 40.8% | 12.3% | 8.4% | 1.2% | 0.63% |
| Jul 2026 | 37.5% | 38.6% | 13.2% | 9.1% | 1.1% | 0.46% |
| Aug 2026 | 40.1% | 38% | 11.3% | 8.8% | 1.1% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Nest Wifi and Linksys comparison changed over the last 12 months?
3 findings
- Google Nest Wifi was ahead of Linksys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest Wifi’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 340 to 320.
- Across the 11 months ending August 2026, Linksys’ estimated Share of Search among Wi-Fi router brands in New Zealand moved from 0.64% to 0.71%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand Wi-Fi router brands in August 2026?
1 change
Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest Wifi’s and Linksys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest Wifi
6 branded search terms
- google nest wifi mesh
- google nest wifi router
- google wifi
- google wifi mesh
- nest wifi
- nest wifi pro
Linksys
9 branded search terms
- linksys
- linksys 5g mobile hotspot
- linksys com
- linksys mesh
- linksys near me
- linksys nz
- linksys online
- linksys router
- linksys wifi
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.