Brandwave

ASUS vs TP-Link:Which is more popular by branded search in New Zealand?

In August 2026, ASUS had more branded searches than TP-Link among Wi-Fi router brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to TP-Link’s 11.2K, and held a 40.1% Share of Search versus TP-Link’s 38%.

Share of Search among Wi-Fi router brands in New Zealand in August 2026Which is more popular in search, ASUS or TP-Link?
ASUS40.1%11.8K searches
vs
TP-Link38%11.2K searches
Add a brand to this comparison

Follow ASUS vs TP-Link and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, ASUS or TP-Link?

Compare the Wi-Fi router and mesh brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASUS and TP-Link among Wi-Fi router brands in New Zealand, by month

Share of Search by month for ASUS, TP-Link. The figures are in the table below the chart.

View monthly share of search table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202540.3%34.7%10.2%12.8%1.3%0.64%
Nov 202542.8%34.2%9.7%11.5%1.2%0.68%
Dec 202539.4%37.1%10%11.1%1.7%0.71%
Jan 202639.8%36.3%10.8%11.1%1.4%0.7%
Feb 202639.9%37.6%10.1%10.2%1.4%0.68%
Mar 202642.1%36.6%9.8%9.7%1.1%0.64%
Apr 202636.6%39.4%10.9%11.1%1.3%0.68%
May 202638.5%38.7%10.9%10%1.2%0.66%
Jun 202636.8%40.8%12.3%8.4%1.2%0.63%
Jul 202637.5%38.6%13.2%9.1%1.1%0.46%
Aug 202640.1%38%11.3%8.8%1.1%0.71%
Sep 2026——————

How has the ASUS and TP-Link comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: TP-Link took it in April 2026, ASUS took it in August 2026.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 40.3% to 40.1%, and its estimated monthly branded searches moved from 10.7K to 11.8K.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 34.7% to 38%, and its estimated monthly branded searches moved from 9.2K to 11.2K.

How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

  1. In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.

  2. In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.

How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

43 branded search terms

  • asus
  • asus 27 inch monitor
  • asus 4k monitor
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus com
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus mesh wifi
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus near me
  • asus notebook
  • asus nz
  • asus online
  • asus portable monitor
  • asus proart
  • asus rog
  • asus rog gaming monitor
  • asus rog monitor
  • asus rog swift monitor
  • asus rog zephyrus 14
  • asus router
  • asus router ac68u
  • asus tuf
  • asus tuf gaming monitor
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi 7 router
  • asus wifi range extender
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14
  • asus zenbook 14 oled
  • asus zenscreen portable monitor

27 branded search terms

  • tp link
  • tp link archer
  • tp link archer ax55
  • tp link ax3000
  • tp link com
  • tp link deco
  • tp link deco mesh wifi system
  • tp link deco x20
  • tp link deco x55
  • tp link extender
  • tp link mesh
  • tp link modem
  • tp link near me
  • tp link nz
  • tp link omada
  • tp link online
  • tp link router
  • tp link wifi
  • tp link wifi 7
  • tp link wifi extender
  • tplink
  • tplink ac1200
  • tplink deco x50
  • tplink mesh
  • tplink nz
  • tplink router
  • tplink wifi

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record