Brandwave

How popular isTP-Link in search?

In August 2026, there were an estimated 11.2K branded searches for TP-Link in New Zealand which is up 21.3% over the last 11 months. TP-Link holds 38% estimated Share of Search among New Zealand Wi-Fi router brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. ASUS40.1%
  2. TP-Link38%
  3. eero11.3%
  4. NETGEAR8.8%
  5. Google Nest Wifi1.1%
  6. Linksys0.71%
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Which Wi-Fi router brands compete with TP-Link?

TP-Link against Wi-Fi router brands in New Zealand, by month

Share of Search by month for ASUS, TP-Link, eero, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202540.3%34.7%10.2%12.8%1.3%0.64%
Nov 202542.8%34.2%9.7%11.5%1.2%0.68%
Dec 202539.4%37.1%10%11.1%1.7%0.71%
Jan 202639.8%36.3%10.8%11.1%1.4%0.7%
Feb 202639.9%37.6%10.1%10.2%1.4%0.68%
Mar 202642.1%36.6%9.8%9.7%1.1%0.64%
Apr 202636.6%39.4%10.9%11.1%1.3%0.68%
May 202638.5%38.7%10.9%10%1.2%0.66%
Jun 202636.8%40.8%12.3%8.4%1.2%0.63%
Jul 202637.5%38.6%13.2%9.1%1.1%0.46%
Aug 202640.1%38%11.3%8.8%1.1%0.71%
Sep 2026——————

  1. 1.ASUS

    40.1%

    moved from 2nd to 1st · 11.8K estimated branded searches · +2.7% vs prior month · +2.6 points

  2. 2.TP-Link

    38%

    moved from 1st to 2nd · 11.2K estimated branded searches · -5.5% vs prior month · -0.6 points

  3. 3.eero

    11.3%

    held 3rd · 3.3K estimated branded searches · -18% vs prior month · -1.9 points

  4. 4.NETGEAR

    8.8%

    held 4th · 2.6K estimated branded searches · -7.1% vs prior month · -0.3 points

  5. 5.Google Nest Wifi

    1.1%

    held 5th · 320 estimated branded searches · -5.9% vs prior month · 0 points

  6. 6.Linksys

    0.71%

    held 6th · 210 estimated branded searches · +50% vs prior month · +0.3 points

Compare search popularity between TP-Link and its closest rivals

How has branded search demand for TP-Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link in New Zealand rose from 9.2K to 11.2K.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand increased from 34.7% to 38%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 40.8% in June 2026 and was lowest at 34.2% in November 2025.

How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

  1. In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.

  2. In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.

  3. In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.

  4. Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  5. Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • tp link
  • tp link archer
  • tp link archer ax55
  • tp link ax3000
  • tp link com
  • tp link deco
  • tp link deco mesh wifi system
  • tp link deco x20
  • tp link deco x55
  • tp link extender
  • tp link mesh
  • tp link modem
  • tp link near me
  • tp link nz
  • tp link omada
  • tp link online
  • tp link router
  • tp link wifi
  • tp link wifi 7
  • tp link wifi extender
  • tplink
  • tplink ac1200
  • tplink deco x50
  • tplink mesh
  • tplink nz
  • tplink router
  • tplink wifi

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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