Brandwave

How popular isTP-Link?

In September 2026, people searched for TP-Link by name about 6,820 times in New Zealand, a 6.7% increase from the previous year. These searches made up 40.3% of all New Zealand modem router brand searches, placing TP-Link second out of three brands. When we asked both ChatGPT and Google AI Overviews about modem router brands, TP-Link appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

TP-Link is the second most searched of 3 competitors and the most recommended in AI answers.

  1. ASUSShare of searches 51.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. TP-LinkShare of searches 40.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top modem router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TP-Link appeared in all four answers. TP-Link is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. ASUS2nd
  3. NETGEAR3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASUS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NETGEAR2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about modem router brands

4 answers

  • Asked ChatGPT

    “Which modem router brand should I buy in New Zealand?”

    1. 1TP-Link
    2. 2ASUS

  • Asked ChatGPT

    “What are the best modem router brands in New Zealand?”

    1. 1ASUS
    2. 2TP-Link
    3. 3NETGEAR

  • Asked ChatGPT

    “What's the best modem router brand in New Zealand for a home internet setup?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR

  • Searched Google, AI Overview

    “wifi router nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best modem router”

    1. 1TP-Link

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which modem router brands compete with TP-Link?

TP-Link against modem router brands in New Zealand, by month

Share of searches by month for ASUS, TP-Link, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkNETGEAR
Oct 202550.5%37.4%12.1%
Nov 202555%34.5%10.5%
Dec 202551.9%37.4%10.7%
Jan 202653.7%36.2%10.1%
Feb 202652.6%38.2%9.2%
Mar 202655%36.1%9%
Apr 202648.7%40.5%10.8%
May 202652.5%37.4%10.1%
Jun 202651.8%40%8.3%
Jul 202652.8%38.4%8.8%
Aug 202653.7%38.4%7.9%
Sep 202651.8%40.3%8%

  1. 1.ASUS

    51.8%

    Held 1st. 7.4K estimated branded searches, -8.3% vs prior month. Share -2 points.

  2. 2.TP-Link

    40.3%

    Held 2nd. 5.7K estimated branded searches, -0.17% vs prior month. Share +1.9 points.

  3. 3.NETGEAR

    8%

    Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share +0.1 points.

Compare popularity between TP-Link and its closest rivals

Every comparison with TP-Link

8 comparisons

How has branded search demand for TP-Link changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link in New Zealand rose from 6.4K to 6.8K.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand increased from 37.4% to 40.3%.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand peaked at 40.5% in April 2026 and was lowest at 34.5% in November 2025.

How did search popularity change for New Zealand modem router brands in September 2026?

3 changes

  1. In September 2026, TP-Link gained share of searches among modem router brands in New Zealand, from 38.4% to 40.3%.

  2. In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%.

  3. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

How are TP-Link’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tp link
  • tp link archer
  • tp link deco
  • tp link extender
  • tp link mesh
  • tp link modem
  • tp link omada
  • tp link router
  • tp link wifi
  • tplink
  • tplink mesh
  • tplink router
  • tplink wifi

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TP-Link compete?

TP-Link is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wi-Fi router brands2nd of 635.5%Show ranking
Modem router brands2nd of 340.3%Shown above
Network switch brands1st of 666.4%Show ranking
Creator with pink hair and a pink jacket

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