Brandwave

How popular isNETGEAR?

In September 2026, people searched for NETGEAR by name about 1,890 times in New Zealand, a 33.2% decrease from the previous year. These searches made up 8% of all New Zealand modem router brand searches, placing NETGEAR third out of three brands. When we asked both ChatGPT and Google AI Overviews about modem router brands, NETGEAR appeared in two of the four answers and was the third most recommended of the three.

Search and AI answers in September 2026

NETGEAR is the third most searched of 3 competitors and the third most recommended in AI answers.

  1. ASUSShare of searches 51.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. TP-LinkShare of searches 40.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top modem router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NETGEAR was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NETGEAR is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. ASUS2nd
  3. NETGEAR3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASUS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NETGEAR2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about modem router brands

4 answers

  • Asked ChatGPT

    “Which modem router brand should I buy in New Zealand?”

    1. 1TP-Link
    2. 2ASUS

  • Asked ChatGPT

    “What are the best modem router brands in New Zealand?”

    1. 1ASUS
    2. 2TP-Link
    3. 3NETGEAR

  • Asked ChatGPT

    “What's the best modem router brand in New Zealand for a home internet setup?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR

  • Searched Google, AI Overview

    “wifi router nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best modem router”

    1. 1TP-Link

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which modem router brands compete with NETGEAR?

NETGEAR against modem router brands in New Zealand, by month

Share of searches by month for ASUS, TP-Link, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkNETGEAR
Oct 202550.5%37.4%12.1%
Nov 202555%34.5%10.5%
Dec 202551.9%37.4%10.7%
Jan 202653.7%36.2%10.1%
Feb 202652.6%38.2%9.2%
Mar 202655%36.1%9%
Apr 202648.7%40.5%10.8%
May 202652.5%37.4%10.1%
Jun 202651.8%40%8.3%
Jul 202652.8%38.4%8.8%
Aug 202653.7%38.4%7.9%
Sep 202651.8%40.3%8%

  1. 1.ASUS

    51.8%

    Held 1st. 7.4K estimated branded searches, -8.3% vs prior month. Share -2 points.

  2. 2.TP-Link

    40.3%

    Held 2nd. 5.7K estimated branded searches, -0.17% vs prior month. Share +1.9 points.

  3. 3.NETGEAR

    8%

    Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share +0.1 points.

Compare popularity between NETGEAR and its closest rivals

Every comparison with NETGEAR

8 comparisons

How has branded search demand for NETGEAR changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NETGEAR in New Zealand fell from 2.8K to 1.9K.
  • Across the 12 months ending September 2026, NETGEAR’s share of searches among modem router brands in New Zealand decreased from 12.1% to 8%.
  • Across the 12 months ending September 2026, NETGEAR’s share of searches among modem router brands in New Zealand peaked at 12.1% in October 2025 and was lowest at 7.9% in August 2026.

How did search popularity change for New Zealand modem router brands in September 2026?

3 changes

  1. In September 2026, TP-Link gained share of searches among modem router brands in New Zealand, from 38.4% to 40.3%.

  2. In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%.

  3. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

How are NETGEAR’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • netgear
  • netgear mesh
  • netgear modem
  • netgear night
  • netgear nighthawk router
  • netgear orbi
  • netgear orbi router
  • netgear powerline 1000
  • netgear router
  • netgear switch
  • netgear wifi
  • netgear wifi repeater
  • netgear wifi router

Do you work for NETGEAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NETGEAR compete?

NETGEAR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wi-Fi router brands4th of 69.8%Show ranking
Modem router brands3rd of 38%Shown above
Network switch brands3rd of 613.1%Show ranking
Wi-fi extender brands2nd of 345.5%Show ranking
Creator with pink hair and a pink jacket

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