ASUS vs NETGEAR:Which is more popular?
In September 2026, ASUS had more branded searches than NETGEAR among modem router brands in New Zealand. ASUS had about 7,360 branded searches, while NETGEAR had 1,130. ASUS made up 51.8% of all modem router brand searches we track, and NETGEAR accounted for 8%. When we asked ChatGPT and Google AI Overviews about modem router brands, ASUS appeared in three of the four answers and NETGEAR in two. ASUS was mentioned before NETGEAR in every answer.
Who do people search for more?
ASUS, about 7 searches for every 1 for NETGEAR
Who does AI mention more?
ASUS, mentioned in 3 of 4 answers, NETGEAR in 2
Who does AI recommend more?
ASUS, named ahead of NETGEAR in every answer
Follow ASUS vs NETGEAR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top modem router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ASUS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. NETGEAR was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ASUS was listed before NETGEAR in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about modem router brands
4 answers
Asked ChatGPT
“Which modem router brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best modem router brands in New Zealand?”
Asked ChatGPT
“What's the best modem router brand in New Zealand for a home internet setup?”
Searched Google, AI Overview
“wifi router nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best modem router”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASUS or NETGEAR more popular in search?
This chart shows how often people search Google for ASUS and NETGEAR by name. Each line represents a brand's share of searches for all three modem router brands we track, month by month, from searches in New Zealand.
Share of searches by month for ASUS, NETGEAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | TP-Link | NETGEAR |
|---|---|---|---|
| Oct 2025 | 50.5% | 37.4% | 12.1% |
| Nov 2025 | 55% | 34.5% | 10.5% |
| Dec 2025 | 51.9% | 37.4% | 10.7% |
| Jan 2026 | 53.7% | 36.2% | 10.1% |
| Feb 2026 | 52.6% | 38.2% | 9.2% |
| Mar 2026 | 55% | 36.1% | 9% |
| Apr 2026 | 48.7% | 40.5% | 10.8% |
| May 2026 | 52.5% | 37.4% | 10.1% |
| Jun 2026 | 51.8% | 40% | 8.3% |
| Jul 2026 | 52.8% | 38.4% | 8.8% |
| Aug 2026 | 53.7% | 38.4% | 7.9% |
| Sep 2026 | 51.8% | 40.3% | 8% |
How has the ASUS and NETGEAR comparison changed over the last 12 months?
3 findings
- ASUS was ahead of NETGEAR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand moved from 50.5% to 51.8%, and its estimated monthly branded searches held steady at 7.4K.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among modem router brands in New Zealand moved from 12.1% to 8%, and its estimated monthly branded searches moved from 1.8K to 1.1K.
How did search popularity change for New Zealand modem router brands in September 2026?
2 changes
In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%.
Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using ASUS’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among modem router brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.