Brandwave

How popular isASUS in search?

In August 2026, there were an estimated 11.8K branded searches for ASUS in New Zealand which is up 10.3% over the last 11 months. ASUS holds 22.4% estimated Share of Search among New Zealand computer monitor brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Samsung40.3%
  2. LG24.2%
  3. ASUS22.4%
  4. Dell8.1%
  5. AOC4.1%
  6. BenQ0.82%
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Which computer monitor brands compete with ASUS?

ASUS against computer monitor brands in New Zealand, by month

Share of Search by month for Samsung, LG, ASUS, Dell, AOC. The figures are in the table below the chart.

View monthly share of search table
MonthSamsungLGASUSDellAOCBenQ
Oct 202540.4%22.1%24.3%8.8%3.5%0.84%
Nov 202542.1%21.6%24.8%7%3.6%0.85%
Dec 202543.3%21.9%23.5%6.7%3.9%0.74%
Jan 202640.3%23%24.3%7.4%4.3%0.64%
Feb 202637%25.1%25.5%7.9%3.8%0.84%
Mar 202635.4%28.7%24.3%7.8%3.3%0.6%
Apr 202641.2%25.8%21.3%7.7%3.3%0.78%
May 202639.9%26.7%21.5%8.1%3.1%0.73%
Jun 202640.4%26.6%20.3%8.7%3.2%0.86%
Jul 202639%25.2%21.4%8.6%4.8%1%
Aug 202640.3%24.2%22.4%8.1%4.1%0.82%
Sep 2026——————

  1. 1.Samsung

    40.3%

    held 1st · 21.2K estimated branded searches · +0.76% vs prior month · +1.2 points

  2. 2.LG

    24.2%

    held 2nd · 12.8K estimated branded searches · -5.9% vs prior month · -0.9 points

  3. 3.ASUS

    22.4%

    held 3rd · 11.8K estimated branded searches · +2.7% vs prior month · +1.1 points

  4. 4.Dell

    8.1%

    held 4th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  5. 5.AOC

    4.1%

    held 5th · 2.2K estimated branded searches · -16.2% vs prior month · -0.7 points

  6. 6.BenQ

    0.82%

    held 6th · 430 estimated branded searches · -23.2% vs prior month · -0.2 points

Compare search popularity between ASUS and its closest rivals

How has branded search demand for ASUS changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASUS in New Zealand rose from 10.7K to 11.8K.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among computer monitor brands in New Zealand decreased from 24.3% to 22.4%.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among computer monitor brands in New Zealand peaked at 25.5% in February 2026 and was lowest at 20.3% in June 2026.
  • Across the 11 months ending August 2026, ASUS fell from 2nd to 3rd among computer monitor brands in New Zealand.

How did search popularity change for New Zealand computer monitor brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among computer monitor brands in New Zealand, from 39% to 40.3%.

  2. In August 2026, ASUS gained estimated Share of Search among computer monitor brands in New Zealand, from 21.4% to 22.4%.

  3. In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.

  4. In August 2026, AOC lost estimated Share of Search among computer monitor brands in New Zealand, from 4.8% to 4.1%.

  5. Estimated monthly branded searches for BenQ in New Zealand rose 16.2% over 11 measured months, from 370 to 430 in August 2026.

  6. Estimated monthly branded searches for Dell in New Zealand rose 10.6% over 11 measured months, from 3.9K to 4.3K in August 2026.

Which laptop brands compete with ASUS?

ASUS against laptop brands in New Zealand, by month

Share of Search by month for MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

  1. 1.MacBook

    46.2%

    held 1st · 68.4K estimated branded searches · +4.9% vs prior month · +0.3 points

  2. 2.Lenovo

    13.9%

    held 2nd · 20.5K estimated branded searches · +0.34% vs prior month · -0.5 points

  3. 3.HP

    13%

    held 3rd · 19.3K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.ASUS

    8%

    held 4th · 11.8K estimated branded searches · +2.7% vs prior month · -0.1 points

  5. 5.Microsoft Surface

    6.8%

    held 5th · 10.1K estimated branded searches · +0.4% vs prior month · -0.3 points

  6. 6.Razer

    5.4%

    held 6th · 8K estimated branded searches · +13.8% vs prior month · +0.5 points

  7. 7.Acer

    3.3%

    moved from 8th to 7th · 4.8K estimated branded searches · +20.7% vs prior month · +0.4 points

  8. 8.Dell

    2.9%

    moved from 7th to 8th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  9. 9.MSI

    0.5%

    held 9th · 740 estimated branded searches · -7.5% vs prior month · -0.1 points

Compare search popularity between ASUS and its closest rivals

How has branded search demand for ASUS changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands in New Zealand peaked at 8.2% in December 2025 and was lowest at 6.7% in March 2026.
  • Across the 11 months ending August 2026, ASUS rose from 5th to 4th among laptop brands in New Zealand.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.

  2. In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.

  3. In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.

  4. Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.

  5. Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

Which Wi-Fi router brands compete with ASUS?

ASUS against Wi-Fi router brands in New Zealand, by month

Share of Search by month for ASUS, TP-Link, eero, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202540.3%34.7%10.2%12.8%1.3%0.64%
Nov 202542.8%34.2%9.7%11.5%1.2%0.68%
Dec 202539.4%37.1%10%11.1%1.7%0.71%
Jan 202639.8%36.3%10.8%11.1%1.4%0.7%
Feb 202639.9%37.6%10.1%10.2%1.4%0.68%
Mar 202642.1%36.6%9.8%9.7%1.1%0.64%
Apr 202636.6%39.4%10.9%11.1%1.3%0.68%
May 202638.5%38.7%10.9%10%1.2%0.66%
Jun 202636.8%40.8%12.3%8.4%1.2%0.63%
Jul 202637.5%38.6%13.2%9.1%1.1%0.46%
Aug 202640.1%38%11.3%8.8%1.1%0.71%
Sep 2026——————

  1. 1.ASUS

    40.1%

    moved from 2nd to 1st · 11.8K estimated branded searches · +2.7% vs prior month · +2.6 points

  2. 2.TP-Link

    38%

    moved from 1st to 2nd · 11.2K estimated branded searches · -5.5% vs prior month · -0.6 points

  3. 3.eero

    11.3%

    held 3rd · 3.3K estimated branded searches · -18% vs prior month · -1.9 points

  4. 4.NETGEAR

    8.8%

    held 4th · 2.6K estimated branded searches · -7.1% vs prior month · -0.3 points

  5. 5.Google Nest Wifi

    1.1%

    held 5th · 320 estimated branded searches · -5.9% vs prior month · 0 points

  6. 6.Linksys

    0.71%

    held 6th · 210 estimated branded searches · +50% vs prior month · +0.3 points

Compare search popularity between ASUS and its closest rivals

How has branded search demand for ASUS changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 42.8% in November 2025 and was lowest at 36.6% in April 2026.

How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

  1. In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.

  2. In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.

  3. In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.

  4. Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  5. Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

How is ASUS measured?

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

43 branded search terms

  • asus
  • asus 27 inch monitor
  • asus 4k monitor
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus com
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus mesh wifi
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus near me
  • asus notebook
  • asus nz
  • asus online
  • asus portable monitor
  • asus proart
  • asus rog
  • asus rog gaming monitor
  • asus rog monitor
  • asus rog swift monitor
  • asus rog zephyrus 14
  • asus router
  • asus router ac68u
  • asus tuf
  • asus tuf gaming monitor
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi 7 router
  • asus wifi range extender
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14
  • asus zenbook 14 oled
  • asus zenscreen portable monitor

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How the Brand Demand Index is measured

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